MENA Investors’ Forecasts for 2018: Noor Shawwa, Managing Director, Endeavor UAE

By Tamara Pupic | Jan 02, 2018
Endeavor UAE

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

We picked the brains of investors looking at the Arab world for their expectations of the MENA entrepreneurial landscape in 2018, and their thoughts on sectors that we should keep an eye on next year. Here’s what Noor Shawwa, Managing Director, Endeavor UAE, told us.

“I expect more investment in certain markets in the MENA region, especially in the UAE, Saudi Arabia, and Egypt, as well as the stabilization of consumer tech funding and an increase in funding in fintech and healthtech. I see these as the two biggest trends, both globally and in the region. In addition, I expect to see the beginning of the MENA region’s investment into enterprise software (B2B) companies, following the trend we have seen in the US, Europe, and other emerging/growth markets. The VC investments in the region are likely to start flowing more into enterprise software models which always tend to be the second “wave” of scale-ups that get built after the consumer plays. Lastly, some consolidation/ exits in the consumer space, namely bigger players buying smaller ones and/or companies merging/partnering- I do expect more of this in 2018.”

Related: MENA Investors’ Forecasts for 2018: Walid Mansour, Partner and CIO, MEVP

We picked the brains of investors looking at the Arab world for their expectations of the MENA entrepreneurial landscape in 2018, and their thoughts on sectors that we should keep an eye on next year. Here’s what Noor Shawwa, Managing Director, Endeavor UAE, told us.

“I expect more investment in certain markets in the MENA region, especially in the UAE, Saudi Arabia, and Egypt, as well as the stabilization of consumer tech funding and an increase in funding in fintech and healthtech. I see these as the two biggest trends, both globally and in the region. In addition, I expect to see the beginning of the MENA region’s investment into enterprise software (B2B) companies, following the trend we have seen in the US, Europe, and other emerging/growth markets. The VC investments in the region are likely to start flowing more into enterprise software models which always tend to be the second “wave” of scale-ups that get built after the consumer plays. Lastly, some consolidation/ exits in the consumer space, namely bigger players buying smaller ones and/or companies merging/partnering- I do expect more of this in 2018.”

Related: MENA Investors’ Forecasts for 2018: Walid Mansour, Partner and CIO, MEVP

Related Content

Finance

Beyond the Noise: Gate Founder Dr. Han on Building a Global Crypto Exchange

As Gate surpasses 49 million active users, Dr. Han points to security as the single most important factor in how those users choose a crypto exchange. “We have extensive experience and provide strong custody and security measures to protect user assets,” he says. It was at the Entrepreneur Leadership Awards 2025 by Entrepreneur Middle East […]
Finance

AKI Partners with the World Economic Forum to Champion Future-Ready Economies

AKI has announced its official partnership with the World Economic Forum, marking a strategic step in the Emirati group’s commitment to global collaboration, responsible private-sector leadership, and the development of future-ready economies. The partnership positions AKI at the center of international dialogue on sustainable growth, innovation, and long-term economic impact.
Finance

Catalyzing Innovation: QSTP’s Vision for Tomorrow

In a Q&A interview, Rama Chakaki, President of Qatar Science and Technology Park (QSTP), shares how the hub is shaping the future of tech and entrepreneurship in Qatar, driving collaboration, and empowering the next generation of innovators. As Qatar deepens its commitment to knowledge-based growth, Qatar Science & Technology Park stands at the intersection of […]