US-Based Property Technology Company Propy Enters Into A Joint Partnership With Saood Al Ghurair To Create Propy MENA

Propy MENA, which is based out of Dubai, looks set to become the region’s first blockchain-powered real estate solution.

Propy MENA

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

US-based property technology enterprise Propy has partnered with Emirati businessman Saood Al Ghurair, Vice Chairman and Chief Executive Officer of Masafi LLC, NED Properties LLC, Plan B Investments, and Massar Investments, to create Propy MENA, which, based out of Dubai, looks set to become the region’s first blockchain-powered real estate solution.

Built with the vision to enable automated and self-driven real estate transactions with smart contracts, Propy is an end-to-end real estate transaction management platform that facilitates real estate transactions online. The company is known for being one of the world’s leading real estate industry innovators in transaction automation using blockchain technology, having successfully minted and auctioned the first real estate non-fungible token (NFT).

Source: Propy MENA

The Propy NFT Marketplace is based on smart contracts that accept both fiat and crypto payments. A critical facet of the platform is its provision of know your customer (KYC) and anti-money-laundering (AML) protocols for each bidder (as well as the winner) in an auction so as to avoid any violation of legal frameworks. While Propy MENA’s launch is subject to proposed changes in regulations approved by the Dubai Land Department, the amendments are expected to allow the company to use its technology for land and title transfers in Dubai.

Besides Saood Al Ghurair, Propy MENA will be represented in the region by Diego Maldonado, who has over 15 years of experience working with international real estate brands such as Savills, Christie’s, Sotheby’s, Engel & Völkers, and many others. Having seen firsthand the complexities and challenges faced by his clients when working on real estate deals is what led Maldonado to partner with and become an ambassador for Propy.

Diego Maldonado, Representative, Propy MENA. Source: Propy

Meanwhile, Saood Al Ghurair, who has always held a keen interest in technology in terms of recognizing how unique solutions drive efficiencies within his companies, believes that his partnership with Propy will be a significant disruptor in the property market. “Technology has developed at a rate that has outpaced the implementation of suitable laws and regulations,” he said. “We are leading this change using the newest blockchain technology, which enable the UAE to compete with overseas markets.”

Related: NFTs: The New Bedrock Of The Virtual Economy

US-based property technology enterprise Propy has partnered with Emirati businessman Saood Al Ghurair, Vice Chairman and Chief Executive Officer of Masafi LLC, NED Properties LLC, Plan B Investments, and Massar Investments, to create Propy MENA, which, based out of Dubai, looks set to become the region’s first blockchain-powered real estate solution.

Built with the vision to enable automated and self-driven real estate transactions with smart contracts, Propy is an end-to-end real estate transaction management platform that facilitates real estate transactions online. The company is known for being one of the world’s leading real estate industry innovators in transaction automation using blockchain technology, having successfully minted and auctioned the first real estate non-fungible token (NFT).

Source: Propy MENA

The Propy NFT Marketplace is based on smart contracts that accept both fiat and crypto payments. A critical facet of the platform is its provision of know your customer (KYC) and anti-money-laundering (AML) protocols for each bidder (as well as the winner) in an auction so as to avoid any violation of legal frameworks. While Propy MENA’s launch is subject to proposed changes in regulations approved by the Dubai Land Department, the amendments are expected to allow the company to use its technology for land and title transfers in Dubai.

Related Content

Business News

The UAE’s Next Export: A Blueprint for Property Investment Technology

Dubai’s skyline tells one story, but the deals being signed in its tech hubs tell another that merits closer attention. While the world fixates on cranes and glass towers, the UAE has been building infrastructure for artificial intelligence with sustained institutional commitment. When Andreessen Horowitz (a16z), the largest venture capital fund in the world, led […]
Business News

Bayut Celebrates Excellence in UAE Real Estate at the 2025 Bayut Awards

Prestigious industry event brings together top performers at Atlantis The Royal. Bayut, the UAE’s leading PropTech platform, hosted its highly anticipated Bayut Awards 2025 at Atlantis The Royal, celebrating outstanding achievements and professionalism across the UAE real estate ecosystem. The exclusive event gathered industry leaders, top-performing agencies, and key stakeholders to recognize excellence, innovation, and […]
Business News

AITO and ADM Enters into Strategic Partnership, Marking a New Chapter in the Global Expansion of Intelligent Luxury

AITO, China’s luxury intelligent vehicle brand, has officially signed a strategic cooperation agreement with Performance Plus Motors (subsidiary of Abu Dhabi Motors), a leading luxury automotive dealer group in the United Arab Emirates. The agreement was signed in Chongqing, China by Jason Wang, President of SERES AUTO Overseas BU, and Syed Faiz Karim, CEO of […]
Business News

Bayut Hosts 2025 Bayut Awards in Dubai

The annual Bayut Awards recognized performance across the UAE real estate sector at an industry gathering held at Atlantis The Royal. Bayut hosted the Bayut Awards 2025 at Atlantis The Royal, bringing together real estate agencies, industry professionals, and stakeholders from across the UAE. The awards night, themed “Reflections of Your Success”, honored individuals and […]
Business News

1004 Gourmet’s Changsup Shin and Lamise Beauty’s Kate Park on the Responsibility of Representing South Korea Through Business

The husband-and-wife duo have built two well-established, UAE-born Korean brands. But as they operate in a world increasingly influenced by K-culture trends, they reflect on the added weight that comes with being flagbearers of their homeland across two major industries (and why simply branding something as “Korean” can sometimes do more harm than good).