Customer Engagement

Launched in July 2019, Brantu is a mobile-first fashion platform that enables local and global fashion brands to reach Egyptian consumers without the hassles of extended delivery time and additional costs that are often typical of international, cross-border websites.

"Businesses who care and show genuine empathy for what people are going through as against capitalizing on the situation for their own gain, are those who will win in the long run."

"Studies confirm that employee happiness correlates with employee efficiency, creativity, and productivity. This, in turn, has the same effect on customers– proving that happy employees make customers happy."

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."

Throughout this period, the way organizations engage and interact with their customers is critical.

A look at how GoFood and Opaala have pivoted away from traditional service models to help cater better to the hospitality sector while keeping an eye on educating customers on what ails F&B owners, especially during the ongoing crisis.

A minimum lovable product understands that some people will fall in love with it, while others may not like it at all.

Using AI, businesses can now make smart and timely decisions to increase sales and improve the efficiency of their communication with their target market.

Yes, having an AI-powered model for shopping recommendations in e-commerce is great. But, CRM is much more than just tech. With surveys and chat-bots such a cliche, here's what sets Sprii apart.

Customers aren't created through a single transaction where they buy a product or service in exchange for money.

With technological advancements placing newer and faster product alternatives at the fingertips of consumers across the globe, businesses can no longer rely solely on effective products for attracting and retaining customers.

Improving customer satisfaction with digital leadership is not rocket science. But it takes time and commitment.

The thing a customer is most likely to remember about their experience with an organization is "the way the experience made them feel."

Company loyalty programs may have succeeded in maximizing sales revenues, but they have certainly failed in building true customer loyalty.