Digital Marketing

As the global business environment looms into uncertainty, changing the way you approach customers can be your key to survival.

Implementing an integrated network of channels has in the past and present proven to establish a better reach, and is far more effective in delivering results.

There's quite a lot of opportunities to unpack in Google's new program, so MENA entrepreneurs, don't miss out!

Launched in Dubai in 2000, Mondia operates across Europe, Africa, and the Middle East, with a total of over 1.4 billion end-users across 48 countries. It operates multiple verticals, including health and digital payments, that cater to companies and telecommunications operators across a plethora of markets and cultures.

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."

Established in 2011, RBBi (Red Blue Blur Ideas) is the only UX led digital solutions provider in the region to combine an in-house usability lab together with research, design, SEO and digital analytics specialisations.

There is a significantly higher chance of your customers watching your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs. So, what types of videos are working in "the new normal"?

While the coronavirus pandemic presents business risks in some areas, it also offers opportunities in others. The key is to acknowledge the potential threats while exploring the possibilities.

A quick checklist for brands on how businesses can sustain their brand voice, keep the communication channel open with customers and other stakeholders, while also maintaining their calm

The restaurant is hosting a competition for all GCC-based influencers to show us what they've got.

A golden rule to remember is that people are no longer interested in availing products or services but to invest in a better version of themselves.

One of the first things we learn as marketers is to 'choose the target audience wisely'.

Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand.

If you think growth hacking sounds a lot like run-of-the-mill digital marketing, you'd be right. But the difference lies in one key detail: the operating mindset.

In a candid and open discussion, each of the speakers shared their insights on the digital transformation journey that every enterprise needs to be embarking on in this day and age.

It may have started out as a blog, but Michelle Karam always believed that Travel Junkie Diary (TJD) would grow into something bigger.

Five strategies to help you leverage and make the best of the new economy.

Four factors to look out for as your business prepare to hire a digital marketing agency in the Middle East.

In the ever-changing digital landscape, what worked before might not work tomorrow.

Today conversion pixels will tell you exactly which Facebook ad sold exactly which pair of artisan shoes to exactly which 34-year-old female with an interest in artisan handbags.

When building your brand awareness online or improving your revenues from online sources, there is really only one starting point – your online strategy.