Digital Marketing | Page 2

On the sidelines of STEP 2018, Noon Senior Brand Director Christian Eid discusses the enterprise's scaling strategy, how they go about distinguishing themselves from competitors, and his tips to startups who are developing their branding strategy.

Google is taking a step towards increasing the employability of the MENA's youth population.

The opportunities for SMEs to utilise the growing opportunities that digital platforms and tech-savvy consumers offers are immense.

While the financial services sector have long been playing catch up with digital marketing developments including chatbots, social media marketing, and AI etc., the tech advancements have forced the sector's marketers to take note of digital means of engaging with consumers.

In today's digital world, your online brand makes up 50% of your personal brand.

As the market becomes more and more competitive, schools have to find ways to attract parents and to deliver on their promises.

Instagram is stepping up on its e-commerce game.

A look at a few crucial ways -from embracing SEO to upgrading web hosting services- to give your site and business the best possible chance of success in 2018.

If you want backlinks, particularly from your competitors, you need to create the best content and get the best to link to you.

The aim of this to-do list is to offer you digital tricks that will make your life easier.

Claire Diaz-Ortiz, who was formerly the Social Innovation Manager at Twitter and currently advises social enterprises on their social innovation strategies, noted how her passion for creating social impact was what has been driving her career ahead.

Personalized word-of-mouth still remains one of the most valuable marketing tool even in today's digital age, with 84% of those polled saying they trusted "face-to-face recommendations of products and services from friends and family."

With "Rising e-commerce trends in the Middle East," as its core theme, the discussions at the conference will revolve around the digital revolution currently underway (and required) in the region's e-commerce arena.

Adaptability and constant curiosity will be the hallmarks of successful communicators and marketers in 2018.

Remarketing is a digital marketing tactic that shows your business or brand online ads to people who've visited your website or used your mobile app.

You need to demonstrate your skills on a regular basis, through content that offers solutions.

If you consider yourself a digital leader, you're in luck. It turns out that digital leaders are in high demand.

The app market is full of cost-effective and powerful solutions that can make the everyday life of a modern entrepreneur easier.

Online marketing is the first in line for disruption, and it is a ripe field for automation and machine intelligence as well.

With many leading brands experiencing declining sales in key consumer markets such as the US, Europe and China, the business of luxury is at a crossroads.

With the UAE ranking 53rd among the world's economies for ease of starting a business, and over 300,000 SMEs registered in the region, fierce competition is evident.