Business News
Infographic: How To Create Content That Creates Customers
PayFort's recent infographic on content marketing stresses that creating content for the sake of creating helps no one.
Digital Marketing | Page 3
Business News
The Five Rising SEO Trends You Need To Master in 2017
The future of SEO involves artificial intelligence, machine learning and digital assistants.
Business News
Three Digital Trends You Can Capitalize On For Your Small Business
Get a boost in your business with these digital marketing strategies.
Business News
How To Rate Your Pay Per Click (PPC) Agency
Five ways you can evaluate your PPC agency- even if you don't have access to your campaigns.
By Freya Jones
Business News
What’s In A Name: Five Things To Consider When Rebranding A Digital Company
Rebranding a digital company is not a simple task, but one that takes months of research and careful planning; we started the process over a year ago.
By Bana Shomali
Business News
Five Digital Marketing Tips For F&B Outlets To Up Their Game
While restaurant goers are still ultimately seeking the same qualities to receive a positive dining experience, the internet and technology has fundamentally changed how consumers are behaving and their decision making processes.
By Mark Rofe
Business News
10 Benefits Of Outsourcing Your Digital Marketing
A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.
By Freya Jones
Business News
How Millennials Are Redefining Customer Service
Millennials really do not want to talk to you when they have a complaint or issue about a product or service you sold them.
Business News
Infographic: The Future Of Marketplace Services In The UAE
With 25% of the country's SMEs in the services sector, and 87% of these businesses not marketing their services online, this infographic notes a need for the service providers to embrace the online medium.
Business News
Here’s How Your Business Can Get The Maximum ROI From Digital Marketing
When it comes to return on investment (ROI) from digital marketing, there isn't a one size fits all approach.
By Mark Hirst
Business News
Marketing Your Brand In The Arab World: Facebook May Not Be The Best Option
There are other digital marketing weapons that are social in nature and that can provide any business with much better results, reach, engagement, conversion and ROI than Facebook and Twitter.
By Gaith Saqer
Business News
Seven Digital Marketing Mistakes UAE Brands Make (And How To Fix Them)
Having worked with several UAE businesses, agencies and developers, I feel that I have discovered a range of areas where they typically fall short, when considering their digital efforts.
By Col Skinner
Business News
In Defense Of Influencers: The Importance Of Protecting Your Personal Brand
Who's going to defend the interests of the digital influencers?
Business News
Building A Proper Digital Presence
Having a digital presence does not only refer to advertising online, but building a digital destination for your business.
Business News
The Digital Influencer: Fahad Albutairi
Performing artist and social media enthusiast Fahad Albutairi describes his strategy to stay true to his personal values and beliefs, regardless of what is considered to be popular in the current social media scene.
By Fida Chaaban
Business News
The Digital Influencer: Rosemin Manji
The RR&Co. Bespoke Luxury Management fashion director gives three tips for personal and professional digital marketing.
By Fida Chaaban
Business News
The Digital Influencer: Travel Junkie Diary Founder Michelle Karam
TJD's Michelle Karam explores how she turned her blog, to being one of the region's biggest influencers.
Business News
Crafting Your Story: Public Relations Expertise For Your Business
Sunil John, CEO of ASDA'A Burson-Marsteller, one of the largest PR consultancies in the Middle East, reveals his tips on creating the master narrative for your business.
By Sunil John
Business News
Penetrating Your Online Target Market
A strong digital presence will cost you money- the more you spend on your reach, the more reach you get.
Business News
Startup Hashdoc Could Be Your Company’s Next Digital Resources Hub
Hashdoc is an open knowledge database that helps business professionals find and share digital resources.
Business News
Why Your Company Must Be Digi-Friendly
In the Arab world, there are more than 135 million individuals using the Internet. This is coupled with a mobile penetration rate of around 110% on a regional level.