In a David-and-Goliath-like reversal of roles, physical stores are becoming a marketing channel– just another step in the customers' journeys towards a purchase, not their natural endpoint.
It was his passion to structure MENA's fragmented publishing industry that led Jordanian entrepreneur Alsallal to launch an online bookstore Jamalon.com in 2010.
To help e-commerce sites reengage undecided customers and prevent missing out on potential orders, PayFort has released an infographic depicting ways to bring abandoned shopping carts back to life.
Customer service is an area that is tremendously neglected by most startups in the region today, yet it is a vital component of building a business in an age where people are not ready to shop online and pay through credit/debit cards.
Despite the convenience associated with e-retail, factors like product quality, assortment, price and efficiency in delivery play a key role in consumers switching to e-grocery.
The July acquisition of White Payments by Payfort has all the signs of becoming a huge turning point in the MENA's somewhat blossoming e-commerce industry.