Lifestyle
The Future of Fashion E-Commerce: Samuel Onuha’s Take on What’s Next
Few entrepreneurs have experienced the rapid evolution of fashion e-commerce quite like Samuel Onuha, the Dutch founder of ICON Amsterdam. Since launching his brand in 2018, he has built it into a multi–eight figure business while navigating shifting consumer tastes, rising acquisition costs, and the impact of new technologies. Today, he believes the industry is […]