Social Media | Page 2

Teaming up with AccelarateMEOnline will help the fully integrated activation and promotional merchandise agency add on the services mix that it currently offers, as well as expand its client base.

Having announced its US$16 million seed round in February this year, this latest investment brings the total amount of funds secured by Uptime to $19 million.

Videos are an essential part of your marketing arsenal because they provide you with a competitive advantage, and ensure that you do not fall behind in the market at large.

It is crucial that companies not only pivot their communication strategies to continue growing but also find a way to adapt to the new trends and stay relevant during times of change.

Implementing an integrated network of channels has in the past and present proven to establish a better reach, and is far more effective in delivering results.

TikTok is dedicating US$100 million in ad credits to help small businesses reach their customers on the platform.

Boost with Facebook to provide free virtual lessons to entrepreneurs who have migrated from their countries of origin and have set up a startup business or an initiative in the Middle East or Europe.

We look into how the business of influencers is operated in the UAE and what legal ramifications could be in store for an influencer's failure to influence.

There is a significantly higher chance of your customers watching your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs. So, what types of videos are working in "the new normal"?

2020 has now made video creation a necessity. It is no longer a nice-to-have, but a must-have, and now is the time to double down on it.

A quick checklist for brands on how businesses can sustain their brand voice, keep the communication channel open with customers and other stakeholders, while also maintaining their calm

Here's how you can use the latest social media platform that's the rage to your advantage.

The restaurant is hosting a competition for all GCC-based influencers to show us what they've got.

Zbooni enables entrepreneurs to manage their business transactions over Facebook Messenger, WhatsApp or Instagram, making the process of completing a sale over chat as seamless as possible for both the buyer and the seller.

A look on future trends in arguably the fastest evolving sector of all.

It is important to have a balance between retaining your digital talent that drives the future, and existing ones who are driving current revenues.

One of the first things we learn as marketers is to 'choose the target audience wisely'.

If you are not on LinkedIn, you're minimizing your chances of becoming a brand and being discovered.

Jodel allows its users to follow and participate in online conversations with like-minded users around them, allowing them to meet each other physically, after breaking the ice through online chat.

A strong social media strategy is a must for any business looking to brave the waters of marketing in the digital age.

New data reveals that only 9% of digital advertisers are using guerrilla marketing to grow their business in 2019. What a missed opportunity!