The 100 NRIs – 2026: Bally Singh, Co-Founder and Chairman, HOKO Agency
Bally Singh
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This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.
Bally Singh is the Chairman of HOKO Agency, a globally recognised creative and marketing powerhouse with offices in Abu Dhabi, Dubai, London, Singapore, and Marbella. The agency has delivered standout campaigns and events for prestigious clients such as LVMH, Mercedes-Benz, Red Bull, OKX, DP World, McLaren, and Alfa Romeo. With its roots in global events and brand activations, Singh has established himself as an unconventional leader with a forward-thinking approach to marketing.
He is also the Chairman and co-founder of AIOKA, a UAE-born company specialising in high-end Formula 1 corporate and hospitality experiences. AIOKA has been operating in the F1 space for over 15 years, crafting luxurious hospitality and corporate services at some of the world’s most prestigious venues, from Monaco and Las Vegas to Singapore, Brazil, Abu Dhabi, and Australia. The company has worked with leading organisations such as LVMH, OKX (an official McLaren partner), and Jiushi Group. AIOKA is renowned for creating bespoke trackside experiences featuring high-end cuisine, world-class entertainment, and close encounters with F1 stars. The company is now leveraging the glamour of Formula 1 to expand into the corporate B2B space, delivering activations that blend luxury and sport.
Beyond his roles in marketing and hospitality, Singh cofounded Hum(AI)n Assets, a pioneering content production platform that combines AI technology with human creative oversight. His acquisition of Everdome and the integration of blockchain-powered systems into content workflows position him at the forefront of fintech, media, and innovation. He has also advised prominent organisations such as Abu Dhabi Global Market and the Department of Culture and Tourism, contributing significantly to the UAE’s economic and cultural landscape.
Singh’s leadership and entrepreneurial ventures exemplify a high level of ambition and innovation. His work continues to shape the future of creative marketing, luxury experiences, and corporate innovation on a global scale.
Related: Entrepreneur Middle East Reveals “The 100 NRIs” List
This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.
Bally Singh is the Chairman of HOKO Agency, a globally recognised creative and marketing powerhouse with offices in Abu Dhabi, Dubai, London, Singapore, and Marbella. The agency has delivered standout campaigns and events for prestigious clients such as LVMH, Mercedes-Benz, Red Bull, OKX, DP World, McLaren, and Alfa Romeo. With its roots in global events and brand activations, Singh has established himself as an unconventional leader with a forward-thinking approach to marketing.
He is also the Chairman and co-founder of AIOKA, a UAE-born company specialising in high-end Formula 1 corporate and hospitality experiences. AIOKA has been operating in the F1 space for over 15 years, crafting luxurious hospitality and corporate services at some of the world’s most prestigious venues, from Monaco and Las Vegas to Singapore, Brazil, Abu Dhabi, and Australia. The company has worked with leading organisations such as LVMH, OKX (an official McLaren partner), and Jiushi Group. AIOKA is renowned for creating bespoke trackside experiences featuring high-end cuisine, world-class entertainment, and close encounters with F1 stars. The company is now leveraging the glamour of Formula 1 to expand into the corporate B2B space, delivering activations that blend luxury and sport.
