With digital transformation enveloping every aspect of our lives, or rather, the entire human civilization adapting to the digital way of life, user experience has evolved as a characteristic worth investing in with world's best technologies and technical minds.
Ten years ago, when we would ask senior executives or company directors what "digital" meant to them, their response would usually be something related to social media.
The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.
Tech has changed the way we work and live, and with that, more so than ever, the need for enterprises and startups to shift to strategize the digital market is high.