Growth Strategies
In It for the Long Run: Kris Fade’s Journey From Media Popularity to a Family-Driven Wellness Legacy With ‘Fade Fit’
Fade had already cemented his spot in the UAE as a beloved radio host and media personality long before he maneuvered his way into wellness entrepreneurship by launching Fade Fit. But with the healthy snacks line, Fade gets to do something that has long underscored his various business endeavors: to leave behind a lasting legacy for his children.