Global AI Show Riyadh 2026: Nadeem Bakhsh, CEO of Webook.com, on AI and the Future of Entertainment
Reflections on Webook.com’s journey from a grassroots football platform to a regional “super app for fun.”
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At the Global AI Show 2026 in Riyadh, Entrepreneur Middle East spoke to Nadeem Bakhsh, CEO of Webook.com, to explore how artificial intelligence is redefining the entertainment industry.
As live events become increasingly digital, Bakhsh explains how AI is enabling more personalised customer experiences, improving ticketing systems and helping platforms identify genuine fans while tackling issues such as ticket scalping.
Reflecting on Webook.com’s journey from a grassroots football platform to a regional “super app for fun”, he also discusses the rise of the experience economy and why technology should be used to create deeper, more meaningful connections between audiences, creators and brands.
The conversation offers insight into how AI is moving beyond automation to become a strategic driver of engagement and growth across the entertainment sector.
