Global AI Show Riyadh 2026: Nayef Binhumaid, Chairman of the Saudi Baseball and Softball Federation, on Growing Emerging Sports
Binhumaid believes emerging sports such as baseball have an important role to play in creating new opportunities for athletes and communities.
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At the Global AI Show 2026 in Riyadh, Entrepreneur Middle East spoke with Nayef Binhumaid, Chairman of the Board of the Saudi Baseball and Softball Federation, about Saudi Arabia’s long-term vision for expanding its sporting landscape.
While football continues to dominate the region, Binhumaid believes emerging sports such as baseball have an important role to play in creating new opportunities for athletes and communities.
He discusses the Kingdom’s investment in world-class sporting infrastructure, grassroots participation and international competition, explaining how these initiatives are laying the foundation for sustainable growth.
Rather than competing with established sports, the Federation’s strategy is centred on broadening participation and encouraging people to discover new pathways where talent can thrive.
