Global Games Show Riyadh 2026: Real Madrid Head of Partnerships Hassan Yusuf Yusuf on AI and Leadership
Hassan also reflects on how communication has evolved in the digital era and why success is ultimately defined by genuine effort rather than outcomes alone.
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
At the Global Games Show 2026 in Riyadh, Entrepreneur Middle East spoke with Hassan Yusuf Yusuf, Head of Partnerships at Real Madrid, about the changing nature of leadership, communication and innovation in an AI-driven world.
Drawing on examples from football, Hassan explains how technologies such as VAR demonstrate AI’s ability to improve decision-making while reinforcing the continued importance of human judgement.
He also reflects on how communication has evolved in the digital era and why success is ultimately defined by genuine effort rather than outcomes alone.
As technology continues to transform industries, he argues that adaptability, curiosity and lifelong learning will remain the qualities that set exceptional leaders apart.
