MELT Media Launches in the UAE to Extend the Life of Culture and Live Experiences Online
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The new digital arm of MELT Global aims to bridge the gap between live events and their long-term digital presence.
MELT Media has introduced a new digital offering designed to reshape how culture, live platforms, and destinations present themselves online.
Operating as the digital arm of MELT Global, MELT Media was created to address a growing disconnect between live experiences and their sustained digital relevance.
The company works with brands, institutions, and cultural platforms to build integrated digital ecosystems that extend visibility, deepen audience engagement, and drive measurable performance beyond the event itself.
MELT Media is a joint venture between co-founders Steve Harvey, Oweis Zahran, and Claire Romano.
Claire Romano, Chief Executive Officer of MELT Media, said, “While MELT Media was shaped by live experiences, the need we’re addressing is much broader. Brands today are looking for digital presence that feels intentional, credible and built to last. Our focus is on bringing together storytelling, strategy and performance to help partners build lasting relevance beyond a single moment.”
Steve Harvey, co-founder of MELT Global, added, “MELT Media was created to give our platforms and partners the digital depth they deserve. Live moments matter, but what happens online before and after is what gives them longevity. This team understands how to extend culture beyond the moment and turn presence into lasting visibility.”
Oweis Zahran, co-founder of MELT Global, said, “From the beginning, MELT has been about building meaningful connections between culture, audiences and place. MELT Media allows us to carry that thinking into the digital space – ensuring that experiences don’t end when the event does, but continue to grow, evolve and create value long after the moment has passed.”
The new digital arm of MELT Global aims to bridge the gap between live events and their long-term digital presence.
MELT Media has introduced a new digital offering designed to reshape how culture, live platforms, and destinations present themselves online.
Operating as the digital arm of MELT Global, MELT Media was created to address a growing disconnect between live experiences and their sustained digital relevance.
The company works with brands, institutions, and cultural platforms to build integrated digital ecosystems that extend visibility, deepen audience engagement, and drive measurable performance beyond the event itself.
