“We Got Funded!” Maison Safqa Raises US$620,000 in Pre-Seed Funding to Expand Luxury Flash-Sale Platform Across GCC

Maison Safqa, a Saudi-based flash-sale e-commerce platform for premium and luxury brands, has raised US$620,000 in a pre-seed funding round.

The round was backed by 500 Global through the Sanabil MENA 500 Accelerator Fund, alongside Saudi and international angel investors.

Founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg, Maison Safqa is building an online platform to help luxury brands sell excess inventory while maintaining control over pricing, distribution, and brand positioning. The platform offers shoppers limited-time discounts of up to 80% on international and regional designer brands across fashion, beauty, and lifestyle.

Since its launch in May 2025, it has partnered with over 50 fashion and lifestyle brands, including Aigner, Lanvin, Liu Jo, Chantelle, Flabelus, and Qormuz and has reportedly increased gross sales more than 20-fold in less than a year.

“The GCC luxury goods market generated $12.8 billion in revenue in 2025, yet brands still struggle to move excess inventory without diluting their image or compromising margin,” said Lea Mehaweg, Co-founder and CEO, Maison Safqa. “Maison Safqa was built to address this challenge by providing a controlled environment where premium and luxury brands can unlock that value while reaching the right audience.”

Over the next 18 months, Maison Safqa is targeting US$2.5 million in cumulative sales as it works to scale its presence across the region. The company also plans to hold in-person sales events in Riyadh and Jeddah and is investing on new tech features such as personalization and automated seller onboarding tools.

Related: How Emirati Entrepreneur Hamad Almheiri Turned Doomscrolling Into Bite-Sized Learning