Marketing | Page 3

Videos are an essential part of your marketing arsenal because they provide you with a competitive advantage, and ensure that you do not fall behind in the market at large.

For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.

2020 has been a ride into the future, and the future is here to stay.

As the global business environment looms into uncertainty, changing the way you approach customers can be your key to survival.

Implementing an integrated network of channels has in the past and present proven to establish a better reach, and is far more effective in delivering results.

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."

Rebranding into Lyve embodies the company's mission to grow along its partners and raise the standard of the last mile delivery, changing the way customers experience delivery in the region.

A strategic handling of a company's intangible assets can catapult small, local businesses toward greater global recognition.

There is a long road ahead in creating a more inclusive world, but one thing is for sure: businesses that keep offering solutions which put people over profits will be welcomed back with open arms, once the dust settles, and the masks come off.

The co-founders of Hopi on building a long-term profitable company.

Until the pandemic runs its course, survival must be the key focus for startups.

Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.

There is a significantly higher chance of your customers watching your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs. So, what types of videos are working in "the new normal"?

COVID-19 is a temporary problem, but our businesses are permanent. Coming out on the other side of this will be a testament to the resilience of businesses and their leaders.

Businesses are bracing for impact: some will get wiped out, some will have the surf of their lifetime. Like riding a wave, it all comes down to how you catch it- or in this case, how it catches you.

Avoid these common mistakes brands make with their PR and social media content during troubled times

In PR, we are constant in many things, and facilitating communications during these times is most definitely one of them. But of course, the way we interact, and the issues we will deal with in the future may change- only time will tell.

To shape up when the going gets tough, here's a list of seven steps that PR and communications professionals can start taking right now.

Remember this isn't a time to benefit, it's a time to show that you care.

Brands that have adopted digital and human-less experiences are the brands that are leading excellent customer experience during this period of the coronavirus pandemic.

While the coronavirus pandemic presents business risks in some areas, it also offers opportunities in others. The key is to acknowledge the potential threats while exploring the possibilities.