Marketing | Page 4

Firras Alwahabi is the founder of Faux Consultancy, an enterprise that he describes as a full-service communications and creative agency that focuses on offering "a balanced range of services for niche luxury brands," with its offerings including public relations (PR), events, social media, sales, and more.

Developing a future-proof and digital-forward marketing strategy means keeping upcoming trends at its very core.

Using visual aids during a presentation does more than entertain the audience.

The content you put out in your name, should never take precedence over the business that you're trying to develop and build.

Jodel allows its users to follow and participate in online conversations with like-minded users around them, allowing them to meet each other physically, after breaking the ice through online chat.

Startups need to convince investors that their business idea is viable, displaying some level of clout as seen by tier-one press and its readers.

Pulling off a successful, meaningful rebranding is always a tiresome task, and lots of companies can't get it right.

Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand.

With the right automation strategies and tools, the efficiency of your marketing activities can be improved significantly.

Followers, stories, posts and DMs; these combined are your ticket to building an excellent personal brand.

When you are leading a team, it means you should be able to navigate the temporary turmoil just as well as you would master a smooth transaction.

Infographic on how psychology of color can affect your branding based on color theory and its principles.

As the digital landscape evolves and bring in new trends, now, more than ever, is the time to keep up with your consumer's needs and expectations.

Your video content proves your work dynamically, hence it should be a priority to make sure it's well produced and adds to your marketing strategy.

Here's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.

If you think growth hacking sounds a lot like run-of-the-mill digital marketing, you'd be right. But the difference lies in one key detail: the operating mindset.

New data reveals that only 9% of digital advertisers are using guerrilla marketing to grow their business in 2019. What a missed opportunity!

When you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those all-important sales.

We have entered a period of unprecedented industry disruption as digital transformation sweeps across just about every sector, changing the rules on how businesses engage with their customers and on what services they deliver.

Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.

The larger the organization, the more complex brand-building becomes as key messages need to be synchronized at all levels.