Firras Alwahabi is the founder of Faux Consultancy, an enterprise that he describes as a full-service communications and creative agency that focuses on offering "a balanced range of services for niche luxury brands," with its offerings including public relations (PR), events, social media, sales, and more.
Jodel allows its users to follow and participate in online conversations with like-minded users around them, allowing them to meet each other physically, after breaking the ice through online chat.
Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand.
If you think growth hacking sounds a lot like run-of-the-mill digital marketing, you'd be right. But the difference lies in one key detail: the operating mindset.
When you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those all-important sales.
We have entered a period of unprecedented industry disruption as digital transformation sweeps across just about every sector, changing the rules on how businesses engage with their customers and on what services they deliver.
Once upon a time, in an "offline" era, sticky issues could be tightly managed and quietly dealt with. Yet in the digital age, people -and businesses- don't often screw up in silence.
It's the right time to invest in the MICE tourism industry to adapt to latest consumer trends and fortify itself with latest technologies, not only to meet the increasing demand, but to make it more secure and agile.