Marketing | Page 10

Salespeople and managers need to work together to move from random, ad hoc preparation to a more "dynamic" approach.

Get a boost in your business with these digital marketing strategies.

Five ways you can evaluate your PPC agency- even if you don't have access to your campaigns.

Animated infographics are no gimmick. Like their static siblings, they're here to stay.

JadoPado's survey says that it's clear that the online medium enables the growth of SMEs, with 56% of sellers found to be small businesses with less than five employees.

In a David-and-Goliath-like reversal of roles, physical stores are becoming a marketing channel– just another step in the customers' journeys towards a purchase, not their natural endpoint.

Rebranding a digital company is not a simple task, but one that takes months of research and careful planning; we started the process over a year ago.

I've heard them all and you probably have as well.

Let's bust some of the most popular myths to give you a better understanding of how PR can help you and your business.

The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.

While restaurant goers are still ultimately seeking the same qualities to receive a positive dining experience, the internet and technology has fundamentally changed how consumers are behaving and their decision making processes.

In marketing, "perception is reality," and people's perception of you and who you are becomes your reality and reputation.

A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools.

A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.

Michael Del Gigante, CEO of MDG Advertising, explains why personalization is so challenging, and how brands can succeed with their efforts.

Are chatbots the future of customer service, or are they a bad idea?

Ali Mansoor, co-founder and CEO, Baroque -a new entrant to the burgeoning creative production market in the UAE- is extremely clear and candid in conveying what the company stands for, and how it plans to stand out.

Knowing exactly what your customers are going to buy, not just now but also in the future, is a dream most businesses aspire to, and it is already a reality for many.

There's no denying the value of content marketing for any business. Here are 15 tools you can use.

Millennials really do not want to talk to you when they have a complaint or issue about a product or service you sold them.

It takes a great deal of care and thought to create an infographic that people are going to respond to. Here are a few tips that will help you to design stunning infographics.