Business News
Eight Mistakes Moroccan SMEs Make With Customer Service
How Moroccan entrepreneurs send their customers into the arms of their competitors and what they can do about it.
By Safaa Nhairy
Marketing | Page 10
Business News
Six Social Media Marketing Facts You Need to Know
Social media for business can be tricky to get right. How do people use different channels? What's the next big platform? And how do I make sure my content is relevant? User behaviours are constantly changing, so it means that companies have to adapt quickly.
By Carla Saliba
Marketing
Setting Standards: The Penalty of Leadership
In 1915, when competition was seen to be shaking up Cadillac's numero uno status, the brand responded with an advertisement that remains etched in history.
Business News
Starting A Social Initiative? Consider Impact And Sustainability, Not Just PR
When it comes to cause-related marketing, the only way to do it right is through having or creating a relevant connection between the concept and the brand/business.
By Alex Malouf
Business News
The Five Rising SEO Trends You Need To Master in 2017
The future of SEO involves artificial intelligence, machine learning and digital assistants.
Business News
Infographic: Marketers Are Investing In Customer Loyalty And You Should Too!
A survey of 234 brands and digital marketers reveals that engaged customers tend to buy 90% more often, and spend 60% more per transaction.
Business News
How To Choose A Name For Your Company
Make no mistake, a catchy and memorable company name can offer a distinct advantage, keeping you at the front of your customers' minds and helping you to make a positive and engaging first impression.
By Neil Petch
Business News
Communicating Your Startup Story With Data
Being able to communicate your story in a visual way will help people understand what you do much more easily.
By Carla Saliba
Business News
Seven Things Salespeople Get Wrong (And How To Fix Them)
Salespeople and managers need to work together to move from random, ad hoc preparation to a more "dynamic" approach.
Business News
Three Digital Trends You Can Capitalize On For Your Small Business
Get a boost in your business with these digital marketing strategies.
Business News
How To Rate Your Pay Per Click (PPC) Agency
Five ways you can evaluate your PPC agency- even if you don't have access to your campaigns.
By Freya Jones
Business News
Animation For Business: Using Motion Graphics To Communicate Effectively
Animated infographics are no gimmick. Like their static siblings, they're here to stay.
By Carla Saliba
Business News
Infographic: JadoPado’s Middle East E-Commerce Seller Insights
JadoPado's survey says that it's clear that the online medium enables the growth of SMEs, with 56% of sellers found to be small businesses with less than five employees.
Business News
How E-Commerce Is Turning Stores Into Just Another Marketing Channel
In a David-and-Goliath-like reversal of roles, physical stores are becoming a marketing channel– just another step in the customers' journeys towards a purchase, not their natural endpoint.
Business News
What’s In A Name: Five Things To Consider When Rebranding A Digital Company
Rebranding a digital company is not a simple task, but one that takes months of research and careful planning; we started the process over a year ago.
By Bana Shomali
Business News
The Six Worst Sales Excuses You’ll Ever Hear
I've heard them all and you probably have as well.
Business News
Six Myths About PR For Your Business
Let's bust some of the most popular myths to give you a better understanding of how PR can help you and your business.
Business News
Trends, Analysis And Predictions For Digital Media In MENA In 2017
The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.
By Ema Linaker
Business News
Five Digital Marketing Tips For F&B Outlets To Up Their Game
While restaurant goers are still ultimately seeking the same qualities to receive a positive dining experience, the internet and technology has fundamentally changed how consumers are behaving and their decision making processes.
By Mark Rofe
Business News
The Importance Of Personal Branding For MENA Entrepreneurs
In marketing, "perception is reality," and people's perception of you and who you are becomes your reality and reputation.
By Ahmed Rashad
Business News
Infographic: How To Combine The Power Of Email And Social Marketing
A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools.
Business News
10 Benefits Of Outsourcing Your Digital Marketing
A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.
By Freya Jones
Business News
When It Comes To Marketing, Make It Personal
Michael Del Gigante, CEO of MDG Advertising, explains why personalization is so challenging, and how brands can succeed with their efforts.
Business News
The How-To: Using Chatbots As A Tool For Customer Service
Are chatbots the future of customer service, or are they a bad idea?
Marketing
Advertising In The Digital Era: Baroque Co-Founder And CEO Ali Mansoor
Ali Mansoor, co-founder and CEO, Baroque -a new entrant to the burgeoning creative production market in the UAE- is extremely clear and candid in conveying what the company stands for, and how it plans to stand out.
Business News
Fueled By Data: The Benefits Of Personalization Engines For Brands
Knowing exactly what your customers are going to buy, not just now but also in the future, is a dream most businesses aspire to, and it is already a reality for many.
By Guy Marson
Business News
15 Indispensable Content Marketing Tools To Launch Your First Campaign
There's no denying the value of content marketing for any business. Here are 15 tools you can use.