Marketing | Page 9

With many leading brands experiencing declining sales in key consumer markets such as the US, Europe and China, the business of luxury is at a crossroads.

With the UAE ranking 53rd among the world's economies for ease of starting a business, and over 300,000 SMEs registered in the region, fierce competition is evident.

You are competing with millions of other marketing messages that consumers are bombarded with every day, and given that digital media is one of the most important tools for brand awareness and lead generation, you cannot afford to ignore it.

Communication is the most used and the most common business tool we all have access to, and it is the unofficial way to make or break our deals.

In their ever-increasing need to differentiate both corporate and product brands, many companies are turning to the use of cause-related marketing.

PayFort's recent infographic on content marketing stresses that creating content for the sake of creating helps no one.

The ability to speak in front of an audience is one of the most powerful skills that you can ever develop.

Online videos are a powerful way to attract traffic, convert that traffic to sales, and establish brand credibility online.

All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.

You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.

For entrepreneurs wanting to take their company into the big league, there is much you can learn from those who have already made it.

Ramadan is a huge opportunity for marketers to generate business, much like Christmas and Thanksgiving may be for Western cultures.

"We have always been dreamers. We've been a symbol of the future, a standard, a star."

Smart customers will also judge your brand and your products based on the experience they receive.

Getting your visuals right on social media is super important but super easy to get wrong.

In a shaky global environment, luxury retail developments in the region continue to thrive and expand.

If you think of brands which are most memorable to you, chances are they have done one or all of these things right.

Twitter is betting big on the powerful combination of news content and video platform.

Are you sure you're not making these mistakes? Here's how you can avoid a plummeting ranking in Google

As the title might imply, a creative marketing agency and client accountants don't always see the marketing issue from the same end of the telescope.

Here is a list of eight mistakes you need to avoid as you onboard your clientele.