Business News
Ensuring Singularity Amid The Marketing Clutter: Derivation, Disruption, Differentiation
Today's marketers must combine creativity and service excellence to make a mark on consumers.
Marketing | Page 9
Business News
Evolve Or Die: Luxury Brands Must Embrace Digital To Thrive
With many leading brands experiencing declining sales in key consumer markets such as the US, Europe and China, the business of luxury is at a crossroads.
By Kunal Kapoor
Business News
How Building Your Digital Strategy Early On Can Enable Your Startup To Grow Efficiently
With the UAE ranking 53rd among the world's economies for ease of starting a business, and over 300,000 SMEs registered in the region, fierce competition is evident.
Business News
Five Ways To Spruce Up Your Startup’s Digital Marketing Efforts
You are competing with millions of other marketing messages that consumers are bombarded with every day, and given that digital media is one of the most important tools for brand awareness and lead generation, you cannot afford to ignore it.
By Freya Jones
Business News
Five Ways To Anticipate A Reputation Or Communication Crisis
Communication is the most used and the most common business tool we all have access to, and it is the unofficial way to make or break our deals.
Business News
Cause-Related Marketing: A Win-Win For Brands, Charities And The Consumer
In their ever-increasing need to differentiate both corporate and product brands, many companies are turning to the use of cause-related marketing.
Business News
Infographic: How To Create Content That Creates Customers
PayFort's recent infographic on content marketing stresses that creating content for the sake of creating helps no one.
Business News
Five Tips For Presenting With Power
The ability to speak in front of an audience is one of the most powerful skills that you can ever develop.
Business News
Five Reasons To Include Video In Your Digital Marketing Strategy
Online videos are a powerful way to attract traffic, convert that traffic to sales, and establish brand credibility online.
Business News
Activate And Engage: Four Ways To Breathe Life Into Your Brands
All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.
Business News
One Size Does Not Fit All: Customer Centricity Is The Key To Differentiate Your Business
You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.
By Nour Suliman
Business News
Learn From The Greatest: Marketing Tips From Industry Giants
For entrepreneurs wanting to take their company into the big league, there is much you can learn from those who have already made it.
Business News
Five Business Hacks to Survive (And Thrive During) Ramadan
Ramadan is a huge opportunity for marketers to generate business, much like Christmas and Thanksgiving may be for Western cultures.
By Sobia Khan
Marketing
Cadillac Drives Home Its Brand Identity: “We Are Pioneers”
"We have always been dreamers. We've been a symbol of the future, a standard, a star."
Marketing
Standing Out: Ensuring A Stellar Customer Experience Is Key For Brands
Smart customers will also judge your brand and your products based on the experience they receive.
Business News
The Three Golden Rules Of Social Media Visuals
Getting your visuals right on social media is super important but super easy to get wrong.
By Carla Saliba
Business News
Six PR And Marketing Tips For Luxury Startups
In a shaky global environment, luxury retail developments in the region continue to thrive and expand.
Business News
Five Key Elements That Define Memorable Brands
If you think of brands which are most memorable to you, chances are they have done one or all of these things right.
By Usman Khalid
Business News
Twitter Wants To Be The Go-To Source For Live Video Content
Twitter is betting big on the powerful combination of news content and video platform.
Business News
Five Red Flags That Can Destroy Your Google Ranking
Are you sure you're not making these mistakes? Here's how you can avoid a plummeting ranking in Google
Business News
Why Truly Visionary Business Leaders Value Great Creativity Over Low Prices
As the title might imply, a creative marketing agency and client accountants don't always see the marketing issue from the same end of the telescope.
By Liam Farrell
Business News
Eight Client Onboarding Practices You Should Ditch Right Now
Here is a list of eight mistakes you need to avoid as you onboard your clientele.
Marketing
BOOK by Cadillac Is Testing Market Appetite For Vehicle-As-A-Service Model
With a finger on the consumer pulse, Cadillac is testing a first-of-its kind luxury vehicle subscription service- BOOK by Cadillac in the US market.
Business News
Sourcing New Clients? Decide On A Marketing Strategy First
The list of marketing strategies and options can seem endless, from things like advertising, search engine optimization, telemarketing, social media, trade shows, content, and networking events to name a few.
Business News
Think You’re Getting The Most From Influencers? Think Again
Brands need to start using more intelligent methods to find the influencers who can connect with their target audience.
By Ema Linaker
Business News
Eight Mistakes Moroccan SMEs Make With Customer Service
How Moroccan entrepreneurs send their customers into the arms of their competitors and what they can do about it.
By Safaa Nhairy
Marketing
Onward And Upward: Cadillac Middle East Regional Sales And Marketing Manager Nadim Ghrayeb
Cadillac is undergoing a transformation in terms of its image and messaging- and Ghrayeb wants to show that the brand is living and breathing what it stands for.