Marketing | Page 7

The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein

Content marketing should be at the heart of your marketing strategy, allowing you to build a relationship with your target audience, bring your marketing cost down, and increase your customer lifetime value.

While the financial services sector have long been playing catch up with digital marketing developments including chatbots, social media marketing, and AI etc., the tech advancements have forced the sector's marketers to take note of digital means of engaging with consumers.

In today's digital world, your online brand makes up 50% of your personal brand.

Customer loyalty in the current era is a rapidly changing space, with more and more companies building their own tech-driven programs, or leaning on an existing or open platform.

Clothing is one of the first things people take into consideration when they meet you for the first time.

As the market becomes more and more competitive, schools have to find ways to attract parents and to deliver on their promises.

Instagram is stepping up on its e-commerce game.

You can't control the overall exhibition experience, but you can control the experience associated with your brand.

A look at a few crucial ways -from embracing SEO to upgrading web hosting services- to give your site and business the best possible chance of success in 2018.

Whether success is measured in terms of wealth, positive impact, or both, the desire to ensure that one is achieving the most possible success is ingrained in every single business person.

If you want backlinks, particularly from your competitors, you need to create the best content and get the best to link to you.

The aim of this to-do list is to offer you digital tricks that will make your life easier.

Three reasons to start using more verbal communication and presentations to get ahead in your career.

A new year signifies a fresh page, a fresh calendar of days that are overflowing with hope, exciting unknowns, and a chance to reset the button to get focused on big goals.

The company brand is your personal calling card- it can stay with you forever.

In a rather optimistic prediction, 2018 may be the year when the press release will slowly die under the knife of a story-driven audience.

Claire Diaz-Ortiz, who was formerly the Social Innovation Manager at Twitter and currently advises social enterprises on their social innovation strategies, noted how her passion for creating social impact was what has been driving her career ahead.

Is content the best way to market your business?

In that maelstrom of information, visual content such as pictures, infographics and videos are much more appealing to the eyes than blocks of text.

The culture of social media and online influencers has raised concerns for businesses, as influencers are being viewed as destructive and self-entitled.