Marketing | Page 8

These three alternatives are thus for those who do not have influencer marketing budgets, but want to derive the reward of influencer marketing.

Creating and distributing content means properly engaging with the audience to keep it growing and to strengthen the relationship.

This year's edition of the Dubai International Motor Show (DIMS) saw iconic automotive brand Cadillac showcase its Escala concept car for the first time in the Middle East.

Here are some of the best-kept secrets about local SEO- read on to learn how to employ standout local SEO and get shown high up and in the featured snippets of local search.

If you don't have a clear post-exhibition strategy, you're missing an opportunity to amplify ROI.

Before investing significant money and time in your startup, you need to know your market as best you can.

A new approach to marketing effectiveness can help your business to thrive instead of survive in a modern marketing 2.0 world.

Businesses can use storytelling to propel themselves toward success.

Businesses should focus on the human experience (HX) to gain and retain their customers.

Should a MENA-based business be investing in content marketing, be publishing in Arabic, or English?

Small business owners should think of marketing as reputation building that attracts new clients.

With many brands launching youth-specific products, one wonders if they could change the experience of the parent brand itself.

We're not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organizations improve in many different ways, not just to drive sales.

99% of marketers believe trade shows offer unique value that other marketing mediums do not.

Adaptability and constant curiosity will be the hallmarks of successful communicators and marketers in 2018.

Remarketing is a digital marketing tactic that shows your business or brand online ads to people who've visited your website or used your mobile app.

Exhibitions are ranked the second most valuable sales and marketing channel for B2B organizations.

You need to demonstrate your skills on a regular basis, through content that offers solutions.

For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.

If you consider yourself a digital leader, you're in luck. It turns out that digital leaders are in high demand.

Franchising can be one of the most effective ways to amplify business growth. Within the thriving food and beverage category in the region, it is a model that has proved particularly compelling.