Business News
The How-To: Improving Customer Satisfaction With Digital Leadership
Improving customer satisfaction with digital leadership is not rocket science. But it takes time and commitment.
Marketing | Page 6
Business News
Understanding Affiliate Marketing Can Help You Grow Beyond Your (Current) Borders
Entering a new market with the help of an affiliate network can save you both time and money.
Business News
Why UAE Companies Lag On Content Marketing And How To Catch Up
Businesses need to look at how taking a content marketing approach benefits their long-term growth.
By Alex Ionides
Business News
Six Steps To Make Your Pop-Up A Success
If you're an online business, pop-ups are a great way to connect with existing and new customers in general, allowing them to have an offline brand experience that otherwise may not happen.
Business News
Industry Insiders: Haute PR + Style Founder And CEO Sabina Marini
Haute PR + STYLE covers the full spectrum of public relations needs for some of the world's most recognizable brands.
By Tamara Pupic
Business News
Why Your Business Needs to Invest in Arabic Digital Marketing
RBBi's research study reports the importance of targeting Arabic speakers by providing high-quality local language content and intelligent optimization that will yield better results year on year.
By Ammar Badr
Business News
Not Another Bot: The Five Building Blocks Of Conversational Applications
While the conversational interface might not replace web/mobile in anytime soon, it still has the potential to go mainstream in near future.
By Tien Nguyen
Business News
Why Even B2B Companies Need To Be On Instagram
Companies simply can't afford to ignore the potential of the Instagram for B2B marketing. Here's why.
By Carla Saliba
Business News
An Industry Shifts: Influencer Marketing In The UAE
Let's face it: the influencer industry grew at such a pace in the region that multiple problems preceded –and demanded– the newly enforced UAE legislation.
Business News
How Infographics Can Help Educate (And Engage) Your Audience
Not only do infographics hone in on the most important information, but the use of visuals actually help to increase retention of that information.
By Carla Saliba
Business News
Marketing To Millennials: Building A Communications Strategy
Marketing to millennials doesn't need to be scary if you have the right strategy in place.
By Carla Saliba
Business News
Creating A Strong Profit And Loss Performance Within New Industries
How to create a strong profit and loss performance within newly targeted industries or regions.
Business News
Facing A Slowdown? Step Up Your PR, Don’t Scale It Back
Cutting PR and marketing communications costs doesn't guarantee a rebound in sales or ensure long-term business success
Business News
How Content Marketing Can Help Your Company Do More For Less
Content marketing has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.
By Alex Ionides
Business News
User Research: How To Get More Leads From Your Content
By doing proper user research, you stop writing for the sake of regularly updating your blog, and start publishing content that boosts your business by responding to your ideal client's needs.
Business News
The How-To: Using AI To Transform Consumer Businesses
If you think about your everyday life, it is almost certain that AI-based technologies are an integral part of your everyday experience.
By Sunil Suresh
Business News
Influencing Your Influencer: Getting Your Contract Right
10 key questions for brands to consider when engaging an influencer to promote their products or services.
By Lee McMahon
Business News
Four Practical Communication Tips To Remember This Ramadan
How can you make the most out of a month when people are receptive and benevolent? Here are four practical communication tips to remember this Ramadan.
By Maryam Amiri
Business News
The How-To: A Guide To Building An Excellent Customer Experience Strategy
Businesses need to focus on customer experience to set themselves apart from their competitors.
By Ahmed Rashad
Business News
The How-To: Utilizing Exhibitions As A Market Development Tool
Events are an incredibly valuable market development tool to break into new markets and unlock new customers in existing markets.
By Omar Rahman
Business News
Don’t Chase The Platform, Chase The ROI
Just because companies are flocking to the newest platform doesn't mean it's the right platform for you.
Business News
Four Personal Reputation Management Tips For Entrepreneurs
For entrepreneurs, the stakes of "losing their face" online can lead to disastrous consequences.
Business News
Exhibitions As The Most Effective Marketing Tool For SMEs
Exhibitions, though founded on the low-tech principles of meeting face-to-face, offer tremendous scope to create a unique marketing experience.
By Omar Rahman
Business News
The How-To: Managing Freelancers Effectively
Successful client-freelancer relationships work best when there is an open communication channel.
Business News
Three Ways Content Marketing Can Make You Money
Gone are the days when businesses depend solely on advertising to drive sales- content marketing is a big deal for businesses today.
By Alex Ionides
Business News
Five Steps To Delivering On The Philosophy Of Client First, Money Second
Going the extra mile for your clients ensures a long-term relationship that lasts through thick and thin.
Business News
Five Essential Tips To Consider When Setting Up A New Business In The UAE
From navigating UAE's free zones, to marketing strategies, Emford Global's Tony Matthew gives a quick rundown on what you need to start a business in the UAE.
By Tony Mathew