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The How-To: Harnessing The Power Of Public Relations

Before delving into what public relations is, here are three things it is not. PR is not advertising. PR is not a copy-paste job. PR is not spin.

By Rosa Bullock

Business News

The How-To: Capture User Value With Digital Impressions

By Alex Ionides

Business News

The Human Element: Integrating Technology And Data Into Your Customer Service Model

By Sarah Jones

Business News

Three E-Commerce Hacks To Stay At The Top Of The Game

By Mike Cook

Business News

How Facebook’s New Campaign Budget Optimization Feature Will Affect Your Business

Facebook has announced that all ad campaigns on the platform will start running with Campaign Budget Optimization (CBO) starting from September 2019, here's how you can leverage the opportunity for your campaigns.

By Tareq Samara

Business News

Collaborating For Success: Unleashing Collective Intelligence For Your Business

Unleashing collective intelligence and bonding the workforce with positivity can only add value to achieving an entrepreneur's goals.

By Jack Martin St. Valery

Business News

Don’t Wait For A Keynote To Invest In Public Speaking Training

If you think that public speaking training is reserved for those preparing for their first TEDx talk, you're wrong.

By Anna Al Qasimi-Roberts

Business News

Make Yourself Heard: Four Communications Tips For Entrepreneurs In 2019

The good news about communicating with your customers is that you don't need big budgets to do that.

By Alex Malouf

Business News

The Eight (New) Commandments Of Content

Advertising and PR may have been the go-tos for success in the past, but the tide is turning, and everything now has to be thought out, purposeful, and not just churned out to generate endless views and impressions.

By Raush Salhi and Laura Roberts

Business News

Three Ways Content Marketing Boosts The Value Of Your Leads

By adopting and properly executing a content marketing strategy you will be well equipped to improve traffic and give your sales team the high-quality leads they need.

By Alex Ionides

Business News

How SMEs And Startups With Leaner Budgets Can Make Use Of Digital Out-Of-Home Advertising

Dubai's LifeOnScreen has introduced the first self-service marketplace of screen-providers and advertisers, connecting digital billboards and advertisers on one single platform.

By Dejan Gajsek

Business News

Five Ways Millennials Can Maximize the Digital Economy In 2019

Five strategies to help you leverage and make the best of the new economy.

By Ademola Adekunbi

Business News

It’s Not All About Social Media: Why You Need A More Wholesome Communications Strategy To Grow Your Business

The over reliance on just social media needs to stop. It's one part of your arsenal, but it shouldn't be your only focus point.

By Anna Al Qasimi-Roberts

Business News

Five Ways To Create An Affordable Marketing Plan

Develop the flexibility to adapt your marketing plan quickly to match consumer dynamics– then your business will become adept at creating affordable but effective campaigns.

By Steve Mayne

Business News

How To Choose The Right Digital Marketing Agency For You In The Middle East

Four factors to look out for as your business prepare to hire a digital marketing agency in the Middle East.

By Abass Sahrawi

Business News

Get A Head Start: Four Big Exhibition Trends For 2019

Get ahead of your competition and start putting these trends into profitable practice.

By Omar Rahman

Business News

How To Boost Your Career With Online Personal Branding

You'll continue to harvest the benefits of your personal brand once you lay the groundwork, plant the seeds and nurture it well.

By Shakir Akorede

Business News

How To Stand Out (Without Making Any Noise): A Foolproof Guide To Using Soundless Video

The absence of sound can add to a campaign video as it presents opportunity for many other techniques that could not be used otherwise.

By Zina Seibert

Business News

Customers Aren’t Acquired, They’re Created

Customers aren't created through a single transaction where they buy a product or service in exchange for money.

By Matthew Chaban

Business News

Don’t Blame The Marketing: Five Reasons Why Your Company May Actually Be Struggling

Cutting marketing and advertising budgets during downturns is a common knee-jerk reaction. But is it always the right one?

By Alex Ionides

Business News

Four Strategies To Help Small Businesses Increase Customer Retention

A few proven tactics to satisfy both prospects and existing customers, earn their loyalty and make more income.

By Shakir Akorede

Marketing

Three Ways In Which Giveaways Hurt Your Exhibition ROI

Three big issues to watch out for when planning your next exhibition.

By Omar Rahman

Business News

Democratizing Internet Traffic: Egypt-Based Cognitev Applies AI To Online Marketing

With the objective to become "the world's go-to solution for traffic acquisition," entrepreneur Moustafa Mahmoud founded Cognitev, a tech startup working on artificial intelligence (AI)- powered marketing tools.

By Sindhu Hariharan

Business News

Ignite Sales: A Marketing Secret To Control The Purchase Process

Here is one of their tactics that you can apply to your own marketing campaigns.

By Brian Frankel

Business News

Four Ways To Avoid Exhibition Marketing Disasters

Exhibitions are an effective marketing channel only if you harness them within an effective marketing strategy.

By Omar Rahman

Business News

The How-To: Getting Your Startup Exhibition-Ready

Done and planned properly, participation in exhibitions or any other events for that matter can be a business growth catalyst.

By Maria Pearson

Business News

Five Tips For Mastering Email Introductions

Whether you are introducing or being introduced, here are some helpful tips on how to demonstrate proper email etiquette

By Jamilla D. Ali

Business News

The Advertising Industry Doesn’t Need More Data- It Needs More Creativity

Today conversion pixels will tell you exactly which Facebook ad sold exactly which pair of artisan shoes to exactly which 34-year-old female with an interest in artisan handbags.

By Serene Touma

Business News

OMD Predicts 2018 To Focus On Digital Transformation And Consumer Behavior

OMD's ninth annual conference, OMD Predicts, is back.

By Entrepreneur Middle East Staff

Business News

The How-To: Maximizing Your Online Efficiency Through Paid Media Campaigns

When building your brand awareness online or improving your revenues from online sources, there is really only one starting point – your online strategy.

By Aida Sahraoui