Kris Sylvester: Building a Vegan-Only Real Estate Team to Redefine Green Living

For Kris Sylvester, the next chapter of Green Living Global is taking shape around an unusually personal idea: building a vegan-only real estate advisory team. The founder, whose experience spans over 20 years, believes the people representing a company should embody the values it presents to clients, and he sees the decision as a way to attract environmentally conscious and impact-oriented real estate investors seeking greater alignment between their investments and their principles.

Kris’s ambitions for Green Living Global grew from a conviction that success has limited meaning when it exists without purpose. His focus became the intersection of real estate, sustainability, and lifestyle, and in creating a business designed to help clients consider environmental responsibility alongside property decisions. The company specializes in sustainable and eco-friendly real estate, serving clients across markets including New York City and Prime Central London, while also working with global investment, residence and relocation needs.

The roots of that philosophy reach further back. Kris’s commitment to veganism became an important personal turning point. He recalls becoming vegan as the moment when he began thinking more deeply about the consequences of everyday choices for animals, people and the wider planet. From there, his approach developed gradually through changes in the way he lived, the places he chose to eat, the businesses he supported and the conversations he had with people around him.

When he entered real estate, he says he noticed a gap between his own values and the culture he encountered around him. There were individuals who cared about environmental responsibility, yet he felt sustainability could sometimes be treated as a niche interest or even the subject of humor within professional settings.

That experience helped shape the philosophy behind Green Living Global. Kris wanted to build a business in which environmental responsibility could be integrated into the culture rather than added as an occasional talking point.

“I wanted to create something that reflected the way I actually wanted to live,” he says. “Green living, for me, is connected to how we treat people, how we treat animals, how we use resources and how we make decisions. Those principles should have a place in business as well.”

The company began incorporating those ideas into its everyday operations. Kris says that meant paying greater attention to vegan restaurants, local amenities, and the conversations surrounding sustainable living. Over time, those individual practices developed into a broader business philosophy centered on helping clients find property and lifestyle solutions that align with environmental values.

Today, Green Living Global presents itself as a premium eco-conscious real estate and lifestyle business. Its work encompasses property advisory, investment, residence and relocation, alongside bespoke renovations and ground-up developments. Its positioning brings together luxury and sustainability for clients seeking environmentally responsible property and lifestyle choices.

For Kris, however, the next stage required a deeper commitment. “I realized that I could not ask people to represent a philosophy they did not genuinely understand or practice. That is why I decided that all real estate advisors joining my organization should be vegans,” he says. “If our business is built around conscious choices, then the people within it should share that understanding. I want our team to be comfortable with who they are, comfortable with one another and proud of what we are building together.”

The decision is also intended to create a distinctive point of connection with investors. Kris believes an increasingly sophisticated group of property buyers and investors is considering the broader implications of where capital goes and how property choices reflect personal values. A vegan-only advisory team gives Green Living Global a clear identity within that conversation.

He also believes the decision has implications for workplace culture. Shared principles, in his view, can create stronger relationships among colleagues and make collaboration more natural. A team that feels comfortable with its shared purpose can devote more energy to understanding clients and delivering a considered service.

“The happier and more connected everyone is, the better the service we can provide,” Kris says. “I want people around me who understand why we are doing this. When people genuinely believe in the work, that belief becomes part of the experience we give to clients.”

That combination of commercial experience and personal conviction is central to the direction he is taking. Kris is attempting to make sustainability tangible through the properties the company advises on, the clients it seeks to serve and the people it chooses to place at the center of the organization. He sees the vegan-only team as a statement about consistency and as an invitation to investors who want their financial decisions to reflect their environmental priorities.

“Change does not begin when everyone agrees,” Kris says. “It begins when someone decides to live by the standard they believe in and builds something around it. I am willing to take that first step, because I believe we can build a real estate business that is successful, principled, and genuinely better for the world.”