BEYOND Developments Unveils EVERMORE Masterplan on Marjan Beach
BEYOND
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
BEYOND Developments unveiled EVERMORE, its first fully masterplanned destination on Marjan Beach in Ras Al Khaimah.
Representing the opening chapter of BEYOND’s 2026 growth strategy, EVERMORE signals a bold expansion beyond Dubai.
Mahdi Amjad, founder and Executive Chairman of BEYOND Developments, said, “Ras Al Khaimah is witnessing a new phase of development, underpinned by disciplined planning, rising global relevance and the long-term vision of its leadership whose support has been instrumental in enabling our entry into the emirate.”
“The new masterplan, EVERMORE, spans more than 7 million square feet of gross floor area with a projected gross development value exceeding AED 25 billion. It brings together an exceptional coastal destination with world-class design, hospitality, and community-led placemaking. It stands as a defining milestone in our journey, marking our first expansion outside Dubai and first destination in Ras Al Khaimah, and reflecting our commitment to contributing meaningfully to the Emirate’s urban, tourism, and economic evolution,” added Amjad.
Located on a prime beachfront plot opposite Wynn Al Marjan Island, EVERMORE occupies one of the most strategic sites within the emirate’s emerging Beach District. Framed by open sea views on one side and Marjan’s future largest botanical garden on the other, the destination creates a distinctive setting where architecture, hospitality, and public realm spaces align seamlessly with water and greenery.
Anchored by 250,000 sq. metres of landscaped open spaces, including a central botanical garden, EVERMORE is designed as a fully pedestrian masterplan. Shaded walkways and green connections link the botanical garden to 3.5 kilometres of accessible beachfront, reinforcing walkability, wellbeing and human-centric living. The destination integrates residential, hospitality and retail components, including 1 million sq. ft. of hospitality and branded residential offerings, alongside a festival and events plaza, botanical souks, an F&B village and a continuous beachfront promenade, together forming a self-sustained cultural and leisure district.
Abdulla Al Abdouli, the Group CEO of Marjan, said, “EVERMORE represents a significant milestone for Marjan Beach and Ras Al Khaimah. As the second-largest masterplan within our portfolio, it strengthens Marjan Beach’s evolution as a destination where lifestyle, hospitality, and nature come together to shape the future of the emirate.”
BEYOND Developments unveiled EVERMORE, its first fully masterplanned destination on Marjan Beach in Ras Al Khaimah.
Representing the opening chapter of BEYOND’s 2026 growth strategy, EVERMORE signals a bold expansion beyond Dubai.
Mahdi Amjad, founder and Executive Chairman of BEYOND Developments, said, “Ras Al Khaimah is witnessing a new phase of development, underpinned by disciplined planning, rising global relevance and the long-term vision of its leadership whose support has been instrumental in enabling our entry into the emirate.”
