UFC Champion Khabib Nurmagomedov Enters UAE Real Estate with DIA Holding Partnership

DIA Holding, a UAE-based international construction management company, has announced a long-term strategic partnership with UFC Hall of Famer, undefeated former UFC Lightweight Champion (29–0) and mixed martial artist champion Khabib Nurmagomedov. The new move will entail the rollout of several joint ventures, beginning with LuzOra Residences, a premium residential development located in the prestigious Dubai Islands.

With a total project value of approximately US$70 million, LuzOra Residences is designed as a hybrid hotel and residences concept, combining the benefits of home ownership with hotel-style convenience. The development targets a diverse buyer mix, with 70% of units allocated for investors and 30% for end-users, reflecting strong demand for high-yield, and lifestyle-driven assets in Dubai.

“This partnership is built on a shared mindset — discipline, consistency, and the drive to deliver results. At DIA Holding, every project we complete reflects our commitment to precision and on-time delivery,” Faruh Kurbanov, founder, DIA Holding, said. “Khabib’s journey as an undefeated champion mirrors these values. His transition into business has been defined by the same focus and integrity, making him the ideal partner as we scale our vision in the UAE.”

Khabib Nurmagomedov, UFC Legend and Partner at DIA Holding, added: “In both sport and business, success is built on discipline and the strength of your team. What impressed me about Faruh and DIA Holding is their commitment to doing things the right way — quietly, consistently, and with purpose. For us, this partnership goes beyond construction. It’s about creating spaces where people live, grow, and build their future. That responsibility is something we both take very seriously.”

LuzOra Residences is expected to offer an attractive investment proposition, with expected rental yields starting from a minimum of 8% and averaging around 10%. Demonstrating strong early traction, 38% of units have already been sold or reserved. Prices for one-bedroom apartment start from AED1.7 million, positioning LuzOra as a competitive offering within its prime island location.

Construction officially commenced in October 2025, with the project currently at 10% completion and progressing at the ground floor level. Handover is scheduled for August 2027.