Why Chillblast Chose Innovation City Ras Al Khaimah for Its GCC Expansion

UK-based gaming PC manufacturer Chillblast is establishing its regional base at Innovation City, Ras Al Khaimah, marking the company’s entry into the GCC through local assembly of its AI and gaming systems. Products manufactured at the facility will carry the “Made in Innovation City” mark, reflecting the company’s long-term commitment to serving customers across the region.

The move brings one of the UK’s most awarded PC brands to a GCC market where demand for high-performance computing is rising, driven by the growth of artificial intelligence, gaming, content creation, and enterprise technology. Rather than serving the region solely through distributors or resellers, Chillblast will establish local operations as part of its expansion strategy.

The company selected Innovation City, Ras Al Khaimah’s technology-focused free zone, as its regional base, citing its focus on AI, gaming, robotics, healthtech, and emerging technologies, as well as access to specialized infrastructure and a growing technology ecosystem.

Built for What the Region Actually Needs

Innovation City is a technology-focused free zone built for sectors including artificial intelligence, gaming, robotics, healthtech, and emerging technology. Unlike conventional licensing environments that primarily provide business registration services, its infrastructure was designed to support technology companies from the outset rather than being developed in response to demand.

The free zone operates what it describes as the region’s first sovereign AI data center, providing businesses with on-site access to compute while ensuring workloads are processed and data is stored on UAE soil. It also hosts a growing gaming and AI community, alongside a regulatory framework designed to support fast-moving technology companies.

According to Innovation City, these capabilities were among the factors that attracted Chillblast to establish its regional base in Ras Al Khaimah.

“The future of technology will not be defined by where companies have historically operated, but by where the right ecosystems are being built,” said Paul Dawalibi, CEO of Innovation City. “At Innovation City, we are creating an environment where global technology leaders can establish, innovate, and scale from the region. Chillblast’s decision to build here is an example of what happens when companies have access to the infrastructure, talent, and ambition needed to shape the next era of computing.”

A Brand Built on Proof, Not Promise

Chillblast is the UK’s most awarded PC manufacturer, having received independent industry recognition across performance, reliability, and service. Its systems are hand-assembled and tested for customers across sectors including motorsport, defense, gaming, research, and higher education.

Its customer base includes Aston Martin, for which Chillblast produces a collection of custom, hand-finished systems; Williams Racing, where it serves as the official PC partner supplying simulation rigs in Williams livery; Red Bull for esports tournament use; and the Royal Air Force, which uses Chillblast workstations for flight simulation and VR-based training programs. The company’s systems are also used by game developers, health and biotech researchers, universities, police forces, and Hollywood makeup artists.

The company says this track record will underpin its expansion into the GCC through its new manufacturing base in Innovation City.

Why Ras Al Khaimah, and Why Now

Rather than entering the GCC through distributors or regional resellers, Chillblast has chosen to establish a licensed company within Innovation City, Ras Al Khaimah. Systems assembled at the facility will carry the “Made in Innovation City” mark, identifying them as locally manufactured while reflecting the company’s long-term commitment to the UAE and the wider Gulf market.

Scott Brenchley, CEO of Chillblast, said the company selected Ras Al Khaimah as the base for its regional expansion because of its growing technology ecosystem.

“Ras Al Khaimah gives us a base to bring British computing to a market that has been waiting for it,” he said. “We are here to build locally—assembling the high-performance systems that will help power the region’s gaming and AI ambitions, right here, for the people and organizations who need them most.”

Innovation City’s existing community of gaming studios, AI developers, and technology businesses aligns with the sectors Chillblast serves, providing the company with access to customers already operating within the ecosystem.

What It Means for the Region

For customers across the GCC—including gaming studios, creative businesses, and enterprise technology teams—the move will make Chillblast’s systems available through local assembly rather than imports alone.

The company said every locally assembled system will carry the “Made in Innovation City” mark, reflecting both its manufacturing base in Ras Al Khaimah and its long-term presence in the region.

The expansion also represents another addition to Innovation City’s technology ecosystem as it continues to attract companies operating across AI, gaming, and other emerging technology sectors.

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