Numu Launches AI-Powered Growth Operating System to Increase the Revenue of Retailers on Quick Commerce Platforms

Numu, an AI-powered growth operating system built for brands selling on quick commerce and delivery platforms, transforms these channels into structured revenue engines for retailers across the region.

Derived from the Arabic word for “growth,” Numu enables restaurants, FMCG brands, grocery retailers, pharmacies, flower shops, and beauty brands to increase revenue and profitability on delivery apps and digital marketplaces through autonomous AI agents that operate 24/7.

Unlike traditional SaaS tools that provide dashboards and insights, Numu delivers outcomes. Through a network of specialized AI growth agents that work continuously to optimize pricing, menu architecture, promotions, ad placements, visibility, financial reconciliation, and campaign performance to drive both top-line revenue and bottom-line profit.

Today, Numu manages more than AED 200 Million in delivery & quick commerce revenue for 100 retailers across the region and internationally, including global chains such as Dunkin, Franui and local loved regional brands such as Home Bakery Kitchen, Moon Slice, Origami. Retailers using Numu have recorded revenue uplifts of 80% to 140% since onboarding, with some mature brands scaling from AED 5 million to AED 12 million annually through systematic delivery optimization.

“Many brands view delivery platforms as commission-heavy cost centers, but the real opportunity lies in managing them strategically and turning them into profit generators,” said Pierre Mobarak, Co-Founder of Numu. “Retailers today want results, not to become growth experts themselves, and so the challenge is not lack of data, but the ability to act on it consistently. Applying disciplined, ongoing optimization across pricing, visibility, promotions, and advertising is what drives meaningful growth and profitability, and that is exactly what Numu delivers.“

Turning Delivery Platforms into Structured Growth Channels

For many retailers, quick commerce and delivery platforms have become essential channels for reaching digitally connected consumers. The UAE’s online food delivery market alone is expected to grow from USD 2.5 billion in 2024 to USD 3.9 billion by 2030, driven by mobile-first ordering and changing consumer dining habits. Aggregator platforms handle roughly three-quarters of all delivery orders in the UAE, and beyond food, apps are increasingly investing in instant delivery for groceries, pharmacies, and niche products. This rapid expansion presents a significant opportunity for retailers to scale revenue and visibility through those channels.

While these platforms provide access to large customer bases, managing performance across multiple marketplaces involves complexity. Retailers need to continuously make decisions on pricing, brand visibility, promotions, advertising allocation, and operational efficiency to capture the full potential of these channels. Many internal teams are not structured to execute at this level consistently, leaving significant opportunity untapped.

Numu’s agentic AI system addresses this gap by systematically monitoring and adjusting key performance levers in real time. Rather than treating delivery and quick commerce platforms as passive channels, Numu organizes them as managed growth engines with continuous refinement of pricing, product visibility, promotional execution, and advertising spend. By continuously ingesting and learning from marketplace signals, Numu builds a proprietary optimization layer that compounds intelligence over time and improves performance predictability & growth for retailers.

With Numu, retailers gain access to AI agents that operate 24/7 as digital workers, acting as performance marketers, financial analysts, data specialists, and customer experience agents ensuring every aspect of growth is continuously managed. By combining autonomous AI with this comprehensive expertise, retailers can scale revenue, enhance conversion and visibility, and efficiently manage the operational demands of high-frequency digital marketplaces, all without building a dedicated in-house team.

“If I give you the best accounting software in the world, would you become an accountant? No. This is what retailers tell us. They do not want another software, they want real, tangible outcomes and results. Numu delivers this by gathering data, analyzing it, recommending the best actions, and executing them automatically through AI agents that operate 24/7, making thousands of decisions daily to drive growth.” — Pierre Mobarak, Co-Founder, Numu

In addition to optimizing retailer performance, Numu also connects advertisers with the most impactful campaign opportunities across publishers, delivery apps, e-commerce platforms and media networks, using a data-driven and autonomous allocation model.

Flexible Pricing Driving Measurable Growth

Numu operates on both retainer and performance-based pricing models, aligning incentives directly with retailer growth and profitability.

By treating online delivery and quick commerce channels as dedicated growth engines rather than side operations, Numu manages brands to scale their revenue, improve profitability, acquire new customers efficiently, and strengthen visibility in competitive digital marketplaces.

Building the Infrastructure for Profitable Online Retail

Building on these results, Numu’s mission is to grow delivery revenue for brands operating on delivery & quick commerce platforms, with a long-term vision of becoming the trusted growth operating system that enables retailers to scale profitably in the digital economy.

As delivery and quick commerce continue to expand across the region, Numu positions itself as the operating system , essential for retailers to manage, optimize, and grow on these channels profitably with measurable impact.

To learn more about how Numu manages retailers and grow their performance across online delivery and quick commerce channels, visit their website or instagram for updates and insights.