Spinneys Launches In-Store ‘Chef’s Counter’ to Spotlight Homegrown Culinary Talent
Spinneys is launching The Chef’s Counter on April 15, featuring a rotating lineup of chefs and culinary entrepreneurs each week, offering customers continued access to the region’s independent dining scene.
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Spinneys, the regional supermarket chain, is set to launch a new in-store community platform, The Chef’s Counter, showcasing dishes from homegrown chefs and culinary entrepreneurs across the UAE.
The Chef’s Counter will open on Wednesday, April 15, featuring chef Kelvin Cheung of fine-dining restaurant Jun’s Dubai, offering a limited selection of menu items at select Spinneys locations. The opening selection includes a kimchi-crunch salad, a Notorious Sandwich, and Cheung’s signature cookies.
The initiative is intended to support independent restaurants and local entrepreneurs facing financial pressures, by giving them access to Spinneys’ customer base and retail footprint.
“The Chef’s Counter is about conversation, connection and celebrating the individuals who make the UAE’s food scene so dynamic,” said Warwick Gird, General Manager – Marketing & E-commerce, Spinneys. “At a time when many independent operators are under real pressure, we see a responsibility to use our platform to support them.”
The Chef’s Counter will feature a rotating lineup of chefs and food founders each week, giving customers continued access to the region’s independent dining scene.
Spinneys, the regional supermarket chain, is set to launch a new in-store community platform, The Chef’s Counter, showcasing dishes from homegrown chefs and culinary entrepreneurs across the UAE.
The Chef’s Counter will open on Wednesday, April 15, featuring chef Kelvin Cheung of fine-dining restaurant Jun’s Dubai, offering a limited selection of menu items at select Spinneys locations. The opening selection includes a kimchi-crunch salad, a Notorious Sandwich, and Cheung’s signature cookies.
The initiative is intended to support independent restaurants and local entrepreneurs facing financial pressures, by giving them access to Spinneys’ customer base and retail footprint.
“The Chef’s Counter is about conversation, connection and celebrating the individuals who make the UAE’s food scene so dynamic,” said Warwick Gird, General Manager – Marketing & E-commerce, Spinneys. “At a time when many independent operators are under real pressure, we see a responsibility to use our platform to support them.”
The Chef’s Counter will feature a rotating lineup of chefs and food founders each week, giving customers continued access to the region’s independent dining scene.
