Dubai-based sustainable urban design developer SEE Holding has welcomed wellness advocate and author Maye Musk as the global voice of its flagship project The Sustainable City.

The collaboration reflects The Sustainable City’s commitment to advancing sustainability as a holistic way of life, one that places people, community, and long-term well-being at the heart of urban development.

Maye Musk visited The Sustainable City in 2025, where she explored its integrated approach to sustainable urban living, and experienced firsthand how environmental responsibility, community design, and quality of life intersect in practice. That visit laid the foundation for a shared alignment that ultimately led to this collaboration, shaped through her engagement with residents and visits to key facilities across the community, including SEE Institute and Sanad Village, offering insight into the city’s inclusive, people-first approach to development.

As Global Voice, Musk will contribute to shaping conversations around how cities can better support healthy, balanced lives across generations, amplifying ideas, dialogue, and real-world examples that demonstrate how thoughtful design and sustainable planning can enhance everyday life.

“The cities we build shape how we live, how we age, and how we connect with one another,” said Musk. “What drew me to The Sustainable City is its calm confidence, its focus on safety, nature, community, and quality of life, that I experienced firsthand during my visits. It reflects a way of living that supports well-being at every stage of life.”

Designed as a blueprint for future-ready communities, The Sustainable City integrates environmental responsibility with social and economic sustainability, bringing together clean energy, food security, clean mobility, and circular economy principles alongside nature, biodiversity, inclusion, and human connection. The collaboration with Musk reinforces the brand’s global outlook and its belief that meaningful impact is driven by measurable outcomes, long-term value creation, and human-centric design.

Faris Saeed, founder and Chairman of SEE Holding, developers of The Sustainable City brand, commented, “Maye brings a rare combination of credibility, clarity, and lived wisdom to the global conversation around how we live and how we build for the future. Her voice aligns naturally with our belief that sustainability must translate into real impact, measured not only through performance and outcomes, but through the quality of life our cities enable for people every day.”