Run Smarter: HOVR By Under Armour

Under Armour has released five different styles of HOVR high performance running shoes.

By Tamara Clarke | Apr 26, 2019
Under Armour

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Under Armour has released five different styles of HOVR high performance running shoes.

While each shoe caters to a different need from distance training to over pronation, they’re all outfitted with the latest technology from UA. The shoes are digitally connected, with a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects to the MapMyRun app via Bluetooth Low Energy.

The sensor is low maintenance and fully protected from the elements, so it will last the lifetime of the shoe without needing a charge. This simple, seamless connection allows the UA HOVR shoes to track metrics from your run including distance, pace, splits, cadence, stride length, and lifetime distance.

Related: Time For Style: Apple Watch Hermès

Under Armour has released five different styles of HOVR high performance running shoes.

While each shoe caters to a different need from distance training to over pronation, they’re all outfitted with the latest technology from UA. The shoes are digitally connected, with a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects to the MapMyRun app via Bluetooth Low Energy.

The sensor is low maintenance and fully protected from the elements, so it will last the lifetime of the shoe without needing a charge. This simple, seamless connection allows the UA HOVR shoes to track metrics from your run including distance, pace, splits, cadence, stride length, and lifetime distance.

Related: Time For Style: Apple Watch Hermès

Related Content

Technology

Inside Brownstone Consulting Firm’s Dubai Market Entry Focused on NIST and ISO Standards for Secure Global Operations

In response to growing demand for structured cybersecurity guidance, Brownstone Consulting Firm is in the process of expanding in Dubai, bringing its expertise in cybersecurity and compliance frameworks to businesses in the UAE and beyond. The move targets a pronounced need for external support in implementing and aligning with global standards like the National Institute […]
Technology

From Builders to Creators: How Cozi.Club is Creating Dubai’s TrustCommunity of Exceptional Global AI Creative Talents

Dubai has no shortage of ambition, capital, or innovation hubs. What it has lacked until recently is a functional trust community that helps global creative talent and AI founders transition from arrival to real traction. That gap is what Cozi.Club was built to solve, a trust community for creative AI builders’ success. Positioned at the […]
Technology

Arabic.AI Collaborates with Stanford University’s Center for Research on Foundation Models to Advance Arabic AI Benchmarking

Arabic.AI, the regional leader in Arabic artificial intelligence and enterprise technology solutions, today announced a collaboration with Stanford University’s Center for Research on Foundation Models (CRFM) to establish the first holistic benchmark for evaluating Arabic large language models (LLMs). The project represents a significant milestone in global AI research and ensures that Arabic receives the […]
Technology

NLPearl’s Vision for Scalable, Human-Centered AI Voice Infrastructure

A growing share of organizations adopting artificial intelligence in their customer service have reported an increase in customer satisfaction percentage, yet tech entrepreneur David Sztern, CEO of NLPearl, believes that few technologies have succeeded in making those interactions feel natural. NLPearl was built to bridge that gap by blending technical innovation with a clear operational […]
Technology

From Master Planning to Autonomous Security Operations: How Mustafa Masri Is Expanding the Boundaries of Security Consultancy in the Gulf

The security industry in the Gulf is taking to the skies. No longer confined to walls and cameras, it now reaches into drones and autonomous systems. Mustafa Masri, founder of DSP Consultants, is shaping how UAVs are applied for medical delivery, agriculture, and security, transforming how developments monitor and manage their environments. Masri brings nearly […]