The 100 NRIs – 2026: Ashok Khanna, Chief Executive Officer, Al Tayer Motors
Feb 21, 2026
This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.
Ashok Khanna has served as CEO of Al Tayer Motors since 1990, transforming it into one of the UAE’s leading automotive dealerships. Under his leadership, the company has expanded its footprint with new facilities and enhanced customer service standards.
Recognised for outstanding performance, Al Tayer Motors has received multiple awards from Ford Motor Company and has been ranked among the top 15 organisations to work for in the UAE by LinkedIn. The organisation continues to prioritise cutting-edge digital customer experiences, including comprehensive e-commerce solutions.
Khanna’s influence extends beyond the UAE through his roles as Chairman of the Ford Middle East Strategic Council and Vice President of the Ford Trucks International Markets Council. His leadership philosophy centres on meritocracy and dedication, often highlighting the UAE as an environment that rewards excellence and hard work.
Recently, Al Tayer Motors launched its second showroom dedicated to DEEPAL electric vehicles. Located in the Manazel Garhoud building near Sheikh Rashid Road and opposite Pullman Dubai Creek City Centre, the new facility showcases the latest DEEPAL models, including the S05 and S07, within a state-of-the-art, energy-efficient environment. The showroom incorporates green technologies such as intelligent LED lighting, advanced cooling systems, and high-tech insulation to reduce HVAC energy consumption, reflecting DEEPAL’s sustainability ethos.
In addition, Premier Motors, the official DEEPAL dealer in Abu Dhabi and part of Al Tayer Motors, has opened a boutique showroom in Khalidiyah, offering customers the opportunity to experience and test drive DEEPAL’s next-generation mobility solutions.
Khanna’s vision continues to position Al Tayer Motors at the forefront of automotive excellence and sustainable mobility innovation in the UAE.
This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.
Ashok Khanna has served as CEO of Al Tayer Motors since 1990, transforming it into one of the UAE’s leading automotive dealerships. Under his leadership, the company has expanded its footprint with new facilities and enhanced customer service standards.
Recognised for outstanding performance, Al Tayer Motors has received multiple awards from Ford Motor Company and has been ranked among the top 15 organisations to work for in the UAE by LinkedIn. The organisation continues to prioritise cutting-edge digital customer experiences, including comprehensive e-commerce solutions.
