Social Media

Mundhada discusses NeoPay's adoption of Visa Click to Pay, the growing importance of consumer trust in online transactions, and how advanced technologies are helping strengthen payment security while reducing checkout friction.

The agreement covers access to digital services, digital enablement platforms, and data and statistics services.

After 10 years of running the self-funded Alex’s House of Social, founder and creative strategist Alexandra Carvalho reflects on redefining business events, personal branding, and community-driven marketing in the UAE.

Why most experts are withdrawing from LinkedIn, and how understanding the platform changes everything.

Businesses are invited to submit their profiles via the company’s social media page for a chance to be featured.

Nominations and submissions are open across Dubai and the UAE until April 21, 2026. Businesses and community initiatives can submit their stories directly via Sociabl’s website, Instagram, LinkedIn, or by tagging #SociablTrueStories.

The good news is that staying visible doesn’t always require a large marketing budget or a PR agency. There are simple things founders can do themselves to keep their brand relevant, trusted and present during uncertain periods.

“Traditional media still has its place, but digital is where the real breakthroughs are happening,” says Casey Fitzgerald, Senior Content Director at Lovin’ Dubai, Augustus Media. From the launch,  The growth of the Lovin’ brand by Dubai-headquartered digital media group Augustus Media – from the launch of Lovin’ Dubai in 2015 to today’s network of […]

At the 1 Billion Followers Summit in Dubai, Lara Trump shared her views on media trust, authenticity on social platforms, and how AI is reshaping public perception.

"We have a lot of influence and it would be shame not to use it for impact, for good. We should not forget that the numbers on the screen are actual people," MrBeast said.

"You don't only transmit information; you shape how young people see the world. That is why this summit comes under the theme 'Content for Good.' We see you as creators of impact and life. Media is not a job—it is a mission."

The 2026 edition of 1 Billion Followers Summit in Dubai features over 500 speakers with a combined following of more than 3 billion, and hosts over 100 SMEs and creator-founded startups to showcase products and ideas.

Moyn Islam and Ehsaan Islam, co-founders of BE (BE Club), explain how this platform brings together technology, education, and community support to help individuals learn, earn, and lead in the digital era.

"AI is going to be like oxygen. There's no part of our lives that is not going to be affected by this profound technology."

The Seven Seven Six founder outlined the impact of artificial intelligence on digital trust, social media, and the growing importance of live, human-centered experiences during a session in Abu Dhabi.

"Eight months ago, BRIDGE was an idea, which stemmed from a powerful question: why are the people leading transformations across cultures, industries, and generations working in isolation? From this question came the idea of creating one space where creators, innovators, and leaders meet as a unified global force rather than separate sectors. That is how BRIDGE was born."

The things that are effortless to start are just as effortless to abandon.

UAE podcast advertising market to surpass AED1,158 billion in projected revenue by 2030.

81% of users have stated TikTok has introduced them to new topics and trends they didn't know they liked.

Social media can be a powerful tool in the recruitment process, offering insights that go beyond the typical information in a CV. However, it's important to use this tool responsibly, ensuring you respect candidates' privacy and avoid bias.

TikTok has unveiled its inaugural global list of TikTok Change Makers, comprising 50 purpose-driven creators from around the world, who advocate, inspire, and educate their communities to drive collective change on TikTok and beyond.

When it comes to creating content, be yourself. You don't need to post an Oscar-winning performance.

Small female-led businesses are leveraging content platforms like TikTok for visibility and success.

When influencer marketing is authentic and strategic, brands can stand out in the competitive world of social media.

The ramifications of such excess on brand perception, and the importance of measured dialogue in the realm of digital marketing

In a digital world circling around the myriad intensities of black, the hues of success are found in mindful branding.