Social Media

At the 1 Billion Followers Summit in Dubai, Lara Trump shared her views on media trust, authenticity on social platforms, and how AI is reshaping public perception.

"We have a lot of influence and it would be shame not to use it for impact, for good. We should not forget that the numbers on the screen are actual people," MrBeast said.

"You don't only transmit information; you shape how young people see the world. That is why this summit comes under the theme 'Content for Good.' We see you as creators of impact and life. Media is not a job—it is a mission."

The 2026 edition of 1 Billion Followers Summit in Dubai features over 500 speakers with a combined following of more than 3 billion, and hosts over 100 SMEs and creator-founded startups to showcase products and ideas.

Moyn Islam and Ehsaan Islam, co-founders of BE (BE Club), explain how this platform brings together technology, education, and community support to help individuals learn, earn, and lead in the digital era.

"AI is going to be like oxygen. There's no part of our lives that is not going to be affected by this profound technology."

The Seven Seven Six founder outlined the impact of artificial intelligence on digital trust, social media, and the growing importance of live, human-centered experiences during a session in Abu Dhabi.

"Eight months ago, BRIDGE was an idea, which stemmed from a powerful question: why are the people leading transformations across cultures, industries, and generations working in isolation? From this question came the idea of creating one space where creators, innovators, and leaders meet as a unified global force rather than separate sectors. That is how BRIDGE was born."

The things that are effortless to start are just as effortless to abandon.

UAE podcast advertising market to surpass AED1,158 billion in projected revenue by 2030.

81% of users have stated TikTok has introduced them to new topics and trends they didn't know they liked.

Social media can be a powerful tool in the recruitment process, offering insights that go beyond the typical information in a CV. However, it's important to use this tool responsibly, ensuring you respect candidates' privacy and avoid bias.

TikTok has unveiled its inaugural global list of TikTok Change Makers, comprising 50 purpose-driven creators from around the world, who advocate, inspire, and educate their communities to drive collective change on TikTok and beyond.

When it comes to creating content, be yourself. You don't need to post an Oscar-winning performance.

Small female-led businesses are leveraging content platforms like TikTok for visibility and success.

When influencer marketing is authentic and strategic, brands can stand out in the competitive world of social media.

The ramifications of such excess on brand perception, and the importance of measured dialogue in the realm of digital marketing

In a digital world circling around the myriad intensities of black, the hues of success are found in mindful branding.

While the allure of immediate sales through hard selling techniques may seem tempting, it's essential to recognize that such an approach can often backfire, leading to long-term damage, rather than sustainable success.

"Perhaps by sharing this perspective, I can stave off those who prematurely believe the era for TV is over."

30 million people took notice of the new app only in the first 24 hours after its launch, and it's been downloaded more than 104 million times at the time of writing.

While it already boasts of a formidable presence in Europe and South East Asia, ODE's latest expansion will help it reach over 1.5 billion people worldwide on its network.

Check out these recommendations for crafting the perfect employee experience (EX) to attract, retain, and evolve your prospective and current talent.

The digital world is on the brink of significant transformation, and keeping up with the newest trends is critical for brands seeking to effectively engage and inspire their target audience.

Be consistent and regular, so that over time, you're on track to creating a celebrity status worth connecting and talking about.

The human factor cannot be reduced to zero, but it can be minimized as much as possible with the help of dedicated training.