100 Real Estate Agents: Simon Baker, Founder and Managing Director, haus & haus

Simon Baker is the co-founder and Managing Director of haus & haus Real Estate, one of Dubai’s leading real estate brokerages. Since co-founding the company in 2013, Baker has played a central role in establishing haus & haus as a respected name within the UAE property sector, building the business on the principles of integrity, transparency, and client-first service. Under his leadership, the company has grown into a full-service real estate firm, earning a strong reputation across residential sales, leasing, off-plan property, investment advisory, and property management while becoming an influential voice on Dubai’s evolving real estate landscape. 

Originally from the United Kingdom, Baker began his professional career in sales, gaining experience across several highly competitive industries before relocating to Dubai in 2005. Drawn by the opportunities emerging within the emirate’s rapidly expanding property market, he embarked on a long-term career in real estate, quickly developing expertise across sales, investment, and business development. 

Prior to launching haus & haus, Baker held both sales and management positions with three of Dubai’s leading real estate agencies as well as a private property developer. These roles provided him with extensive exposure to Dubai’s residential and off-plan markets, enabling him to develop an in-depth understanding of the city’s major master developments, investment trends, and project launches. Working closely with many of Dubai’s leading developers, he established strategic business partnerships that have enabled him to advise investors on a broad range of UAE real estate opportunities.

With more than 20 years of experience in Dubai’s property market, Baker has navigated every major market cycle, from periods of rapid expansion to economic downturns and subsequent recoveries. His experience across changing market conditions has shaped a pragmatic, data-driven approach to real estate, emphasizing long-term value creation over short-term market trends. As both a real estate professional and an active property investor, he closely monitors market movements and applies this perspective to advising clients and shaping the company’s strategic direction.

Since establishing haus & haus, Baker has remained closely involved in guiding the company’s growth, business development strategy, and operational standards. His leadership has focused on creating an organization where real estate professionals are empowered to build long-term careers while delivering consistently high levels of customer service. Central to the company’s philosophy is a commitment to providing clients with accurate market information, transparent advice, and tailored investment guidance, enabling buyers, sellers, landlords, and investors to make informed property decisions. 

Baker has also been instrumental in strengthening haus & haus’ position within Dubai’s competitive offplan market, leveraging his extensive relationships with leading developers and his experience across numerous project launches. His understanding of new business development and investment strategy has contributed to the company’s continued expansion and its reputation as a trusted advisor for local and international investors seeking opportunities across the UAE. 

Throughout his career, Baker has consistently advocated for honesty and transparency within the real estate profession. Rather than encouraging clients to pursue short-term market trends, he is known for providing balanced, evidence-based assessments of market conditions and helping investors optimize their property portfolios through long-term planning. This philosophy has remained a defining characteristic of both his personal approach and the culture he has helped establish at haus & haus. 

Beyond his operational responsibilities, Baker continues to play an active role in shaping discussions around Dubai’s real estate market, drawing on more than two decades of industry experience to provide insight into market dynamics, investment opportunities, and the sector’s long-term development. His leadership reflects a combination of commercial expertise, market knowledge, and a commitment to raising professional standards across the industry. 

Today, Baker continues to oversee the strategic direction and continued growth of haus & haus, maintaining a focus on innovation, client service, and sustainable business development. Through his extensive experience across brokerage, developer partnerships, investment advisory, and business leadership, he has established himself as one of Dubai’s prominent real estate professionals and has played a significant role in the evolution of the emirate’s modern property sector.