Publsh Media Group Named Exclusive Commercial Partner for Yas Marina Race Weekend 2026
Under the agreement, Publsh will develop, market, and manage commercial partnerships, branded media assets, and experiential activations across Yas Marina throughout the event.
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Publsh Media Group, a UAE-based experiential marketing agency, has been named the exclusive commercial partner for Yas Marina Race Weekend 2026 by Yas Asset Management, giving the company sole rights to shape the marina’s commercial, media, and experiential landscape across the most watched race weekend globally.
Under the agreement, Publsh will develop, market, and manage commercial partnerships, branded media assets, and experiential activations across Yas Marina throughout the event.
“We’re honored by the trust Yas Asset Management has placed in us. Deals of this scale come from years of proving we understand how brands actually want to show up in this region. Yas Marina gives us the canvas to prove it again, at the biggest possible volume,” added Sagar Chotrani, co‑founder and CEO of Publsh Media Group.
Yas Marina is located next to Yas Marina Circuit and hosts an international audience of celebrities, yacht owners, hospitality guests, and race-goers during the Abu Dhabi Grand Prix weekend.
The marina holds a 5 Gold Anchor Platinum accreditation from The Yacht Harbour Association, as well as its Yacht Harbour Association Superyacht Ready accreditation, for meeting international standards across operations, facilities, service delivery, crew experience, and environmental responsibility.
“Yas Marina is where the world’s attention converges every December. This exclusive mandate lets us build something genuinely rare for brands, a platform that combines visibility, luxury hospitality, and immersive experience at the closing race of the season,” said Kushal Desai, co‑founder and Managing Director of Publsh Media Group.
The Yas Marina Race Weekend 2026 partnership program is now open, with a limited number of tiered opportunities available to brands across select categories. The program will run on a tiered partnership structure, offering brands category exclusivity, high-impact media placements, and experiential concepts during the race weekend.
“Yas Marina offers brands something no other venue can — the energy, the glamour of the marina, and an audience that is truly world-class. With Publsh Media Group, we’re ensuring that opportunity is realised to its fullest,” said Jassim Albastaki, General Manager, Yas Asset Management.
In 2025, over 120,000 people visited the Yas Marina during the race weekend. The partnership will give global brands opportunities to reach and engage audiences during one of the most-watched events on the race calendar.
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Publsh Media Group, a UAE-based experiential marketing agency, has been named the exclusive commercial partner for Yas Marina Race Weekend 2026 by Yas Asset Management, giving the company sole rights to shape the marina’s commercial, media, and experiential landscape across the most watched race weekend globally.
Under the agreement, Publsh will develop, market, and manage commercial partnerships, branded media assets, and experiential activations across Yas Marina throughout the event.
“We’re honored by the trust Yas Asset Management has placed in us. Deals of this scale come from years of proving we understand how brands actually want to show up in this region. Yas Marina gives us the canvas to prove it again, at the biggest possible volume,” added Sagar Chotrani, co‑founder and CEO of Publsh Media Group.
Entrepreneur Middle East Staff
Entrepreneur Staff
