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Hassan also reflects on how communication has evolved in the digital era and why success is ultimately defined by genuine effort rather than outcomes alone.

Rather than concentrating on a single business vertical, AlAli explains why his company has chosen to support multiple areas of the sports sector as part of a broader vision for long-term development.

The conversation explores how businesses can embrace AI without losing sight of the creativity and judgement that continue to drive meaningful progress.

Binhumaid believes emerging sports such as baseball have an important role to play in creating new opportunities for athletes and communities.